Consumer Choice and Purposeful Marketing
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Consumer Choice and Purposeful Marketing
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About this listen
Never before have we had so much access to content. Social media has lowered the barriers of entry for content creators, while the increase in streaming services and broadcaster-on-demand platforms have pushed the bar higher and higher for the standard of content. But how much choice is too much?
We’re joined by Alexandra Ong, Senior Data Stratagey Manager, Advanced Ads at Warner Brothers Discovery to get her take on how choice is changing the future of advertising.
The views or opinions expressed by the speakers are solely their own and do not necessarily represent the views or opinions of Xandr Inc.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.