Jargon Armageddon
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Jargon Armageddon
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About this listen
DSP, SSP, CPM, CPC, PMP, CPV…WTF? It’s no secret that the programmatic world is complex, but we’re on a mission to simplify it. This week, Paul Gubbins, VP CTV Strategy at Publica stops by to share his opinion on how to navigate the acronyms. We put his communication skills to the test by introducing the ‘dining table test’ asking Paul to describe what he does without the use of some of the most common bits of industry jargon. Do you think he can do it?
The views or opinions expressed by the speakers are solely their own and do not necessarily represent the views or opinions of Xandr Inc
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.