Showing results by author "Karan Singh Amina Begum" in All Categories
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The Programmatic Life
- By: Karan Singh Amina Begum
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Ten years ago, digital was one of the upcoming media channels. Today, thanks to advancements in technology, media formats and rapid consumer adoption, it’s the talk of the town. Programmatic technology continues to change the world of digital advertising, from how we view ads as consumers, to how we buy and sell inventory as advertisers. The industry is fast paced, challenging, innovative and built upon collaborations between brands, agencies, publishers, and tech vendors, as they work together to deliver relevant advertising to the constantly evolving consumer. With collaboration at their ...
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