I am so excited for today's episode because we're diving into one of the most transformative tools in private practice right now: AI. And joining me is someone who has been living at the intersection of mental health, creativity, and digital marketing for nearly two decades—Greg Goodman of Goodman Creatives.

Greg isn't a therapist, but his story is rooted deeply in the world of mental health. Inspired by his father's work as a clinician, he built a career helping therapists share their voice, grow their practices, and create meaningful impact through smart, authentic marketing. Today, he runs an international creative agency that exists to support helpers—and now he's leaning all the way into how AI can make marketing more accessible than ever.

In our conversation, Greg and I talk about the real, practical ways therapists can use AI to save time, generate powerful copy, create content with confidence, and stand out in a growing field. We also explore the ethical concerns around AI, the importance of keeping our humanity in the process, and how to train AI to actually sound like you.

If you've been curious—or even hesitant—about how AI fits into your private practice, this episode is going to open your eyes to what's possible. Greg brings a blend of heart, tech wisdom, and decades of industry experience, and I can't wait for you to learn from him.

Resources Mentioned In This Episode

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Use the promo code "GORDON" to get 2 months of Therapy Notes free

Consulting with Gordon

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Profit First for Therapists Workbook

Meet Greg Goodman

Greg Goodman is a marketing and web design expert with two decades of experience helping therapists grow thriving practices.

With a deep understanding of the mental health industry, Greg specializes in creating authentic, client-centered marketing strategies that resonate with both therapists and the people they serve.

His passion for visual storytelling plays a key role in his work, as he believes powerful imagery can make a therapist's message more relatable and emotionally impactful.

Driven by a calling to "help the helpers," Greg's dream is to positively impact the mental health of more than 1,000,000 people around the world.
As the founder of Goodman Creatives, he combines artistry and strategy through thoughtful web design, empathetic copywriting, ethical AI, and photographic storytelling—helping therapists feel confident, reduce overwhelm, and build practices that thrive long term.

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If you've ever ended a workday wondering, "Where did all my time go?"—this episode is going to change the way you run your business.

In today's conversation, I sit down with executive coach Samantha Perinello, a powerhouse in helping business owners reclaim their time, streamline their operations, and finally build the kind of practice that doesn't rely on them for every little task. Samantha has a remarkable track record—her clients regularly get back 10 to 14 hours every single week—and she's here to break down exactly how that happens.

We dive into the real reasons so many private practice owners feel overwhelmed, why multitasking is quietly sabotaging your productivity, and how simple habits like time audits, brain dumps, and strategic delegation can completely shift the way you work.

If you've been craving more freedom, more focus, and more room to actually grow your business (instead of just keeping it afloat), this is an episode you don't want to miss. Samantha's insights are practical, energizing, and genuinely transformative.

Tune in and learn how to take back control of your time—and your practice.

Resources Mentioned In This Episode

Read the show notes here

Use the promo code "GORDON" to get 2 months of Therapy Notes free

Consulting with Gordon

The PsychCraft Network

Profit First for Therapists Workbook

Meet Samantha Parrinello

Samantha Parrinello is recognized as a leading executive coach, specializing in helping top-performing executives and entrepreneurs reclaim their most valuable resource—time. With a proven track record of transforming leaders from overwhelmed to optimized, Samantha blends decades of senior leadership experience with cutting-edge performance frameworks. Her clients regularly regain 10–20 hours a week while scaling their businesses faster and living with more freedom. Known as the master of time management and optimization, Samantha has become the go-to coach for leaders who want to multiply their impact without sacrificing their lives outside of work.

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In today's episode of The Practice of Therapy Podcast, I'm excited to introduce you to someone who made a big impact on me at the Wise Practice Conference—Derrick Boger. Derrick is a licensed clinical mental health counselor, military veteran, former firefighter, and the founder of Transformation Christian Counseling in Greensboro, North Carolina. His journey into the therapy world is rooted in a lifelong commitment to serving others, and you'll hear that passion come through in every part of our conversation.

In this episode, Derrick and I dive deep into what it really looks like to support men in therapy, why emotional safety is the key to communication, and how vulnerability becomes a powerful tool for healing. We also explore the unique challenges men face when opening up, the importance of trust in relationships, and how faith and emotional intelligence can guide meaningful transformation.

Whether you work with men, couples, or faith-based clients—or you simply want to listen in on a heartfelt conversation about connection and healing—I think you'll find Derrick's insights both inspiring and grounding. I'm thrilled to share this conversation with you.

Resources Mentioned In This Episode

Read the show notes here

Watch on YouTube

Use the promo code "GORDON" to get 2 months of Therapy Notes free

Consulting with Gordon

The PsychCraft Network

Profit First for Therapists Workbook

Meet Derrick Boger, LCMHCA, NCC

Derrick Boger is an LCMHCA and the founder of Transformation Christian Counseling in Greensboro, NC. Before launching his private practice, he served eight years in the military, ten years as a firefighter, and over twenty years in church leadership.

Derrick integrates faith-based and evidence-based approaches to help individuals and couples heal, grow, and thrive. He is passionate about supporting men, women, and marriages in experiencing true transformation from the inside out.

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