In this episode of the StayMENtallyStrong Podcast, we’re joined by a man whose story and mission are saving lives—one hug, one word, and one conversation at a time. Joe Tuia’ana is the founder of The I Love You, Bro Project, a powerful peer support and suicide prevention program born from a single moment on a freeway overpass that changed everything.

Joe opens up about the emotional encounter that launched a movement, and how those four words—“I love you, bro”—have become a lifeline for thousands of men battling silence, shame, and isolation. We dive into the root of male loneliness, the stigma that keeps men from reaching out, and how Joe’s community-based approach is giving men permission to be seen, heard, and supported.

If you’ve ever loved a man who seemed “fine” but wasn’t, if you’re a man who’s been holding it all in, or if you believe in the power of vulnerability to heal—this episode will move you deeply. Joe’s story is a reminder that connection saves lives, and that sometimes, all it takes to change the world is the courage to say: I love you, bro.

Learn more, get involved, or donate at iloveyoubroproject.org

https://www.iloveyoubroproject.org

I love you bro instagram: https://www.instagram.com/iloveyoubroproject/

If you or someone you know is struggling, please reach out. You’re not alone.