The Power of Geofencing in a Smart World with Ernesto and Barbara
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The Power of Geofencing in a Smart World with Ernesto and Barbara
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About this listen
Ernesto Cullari and Barbara Wardell, co-founders of Cullari and Wardell, discuss their innovative geofencing ad agency. They share insights on driving in-store visits through GPS and contextual data, the importance of commitment and passion, and the role of AI in creating personalized ads. The episode highlights how AI advancements and geofencing technologies are revolutionizing marketing strategies for various businesses including HVAC, laundromats, and more. They also explore the future of geotargeting and its impact on smart TVs.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.