The Peak-end rule - Med Pia Sebell, Experience Director og Morten Kold, CXO & Head of Experience Design, Merkle NE
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The Peak-end rule - Med Pia Sebell, Experience Director og Morten Kold, CXO & Head of Experience Design, Merkle NE
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About this listen
I denne episode af ”Experience Matters” tager Pia Sebell og Morten Kold dig med igennem Peak-end rule, som måske bedst kan oversættes med ”Optursreglen”. Pia er Experience Director og Morten CXO og Head of Experience Design, begge i Merkle, og sammen med vært og Chief Growth Officer, Steffen Souza, fortæller de om, hvorfor det er helt afgørende for brands at skabe mindeværdige oplevelser for kunderne.
”Experience Matters” er en podcastserie med åben, ærlig snak med nogle af branchens mest prominente eksperter inden for CX og digital transformation. Få fyldt viden og inspiration på tænketanken!
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