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The Outdoor Industry's Biggest Emerging Market

The Outdoor Industry's Biggest Emerging Market

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Dylan and Aaron get back together for a catch-up after Aaron's latest trip to China. Outdoor sports are booming over there and brands are taking notice. In this conversation, Aaron shares all of his notes from everything he saw over there - and a glimpse into the future.

Show Notes:

Super Rider: https://www.youtube.com/@SuperRiderTV

Microsoft - Acquired Episode: https://www.acquired.fm/episodes/microsoft

Mario's Book Recommendation: https://amzn.to/4kTbXEW

Video Night In Kathmandu (Book): https://amzn.to/3TLHz3z

David Autor: https://www.nytimes.com/2025/07/14/opinion/china-shock-economy-manufacturing.html

Nick Denton: https://www.semafor.com/article/03/28/2025/nick-denton-gawker-surprising-return

Western States Livestream: https://www.youtube.com/watch?v=ehpqF2J91rg

BPC - Brand, Product, Content:

Ben Gibbard x Speedland GSTMT: https://www.runspeedland.com/products/gs-tmt-copy

Road Fools BMX Series: https://www.youtube.com/watch?v=Fr89kMr_V-k

Bus Run Bus - Rickey Gates: https://www.busrunbus.com/

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

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