The violence, the sectarianism, the proxy war linked to The Troubles in Northern Ireland and what it means to be Scottish — all of it is tied up in the Old Firm, Celtic vs Rangers, Glasgow’s white-hot derby. A particularly ugly Scottish Cup final at Hampden Park even saw alcohol banned from Scottish football stadiums.

But what about the commercial side?

Because from the beginning, all concerned have recognized the financial opportunity generated by Scotland’s greatest rivalry. “The Old Firm” name may well come from a cartoon that satirized the whole thing as a joint business enterprise, and fans have rebelled against the two clubs and the authorities for reasons financial. Some local companies, like Tennent’s brewers, have even chosen to sponsor both Celtic and Rangers simultaneously — because to choose just one could mean financial ruin. After all, both sides are more than happy to stage a boycott.

The 447th Old Firm derby was played Sunday, as early as possible to (theoretically) keep the number of pints consumed beforehand to a minimum. Rangers have won 171 of those meetings, Celtic 170. Last year, ahead of the first Old Firm of 2024/25, Chris McLaughlin of the BBC Scotland joined the show to run through the rich and tempestuous history of this very particular derby match.

Get more on this one: https://www.youtube.com/watch?v=yAGSb8lq12g&pp=2AYB

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