Gaetano DiNardi didn’t go all in on LinkedIn with a 7-day posting strategy, a ghostwriter, or growth hacks. He took the opposite approach—posting twice a week, saying exactly what he thinks, and letting his track record speak louder than any thread formula ever could.

From scaling Sales Hacker and Nextiva to building a high-leverage consulting business off referrals alone, Gaetano has quietly grown one of the most respected voices in B2B marketing. He’s built a powerful network, driven client work without a website for years, and built a brand by being honest, sharp, and (when necessary) controversial.

In this episode, Gaetano joins Brad to unpack why he never chased virality, how comment sections create clients, and why your follower count doesn’t matter if the right people aren't watching.

If you want to grow a presence that attracts opportunity—and still sleep at night—this episode is your playbook.

What You’ll Learn in This Episode:
→ Why Gaetano never used pods, templates, or scheduling hacks
→ How he built a strong network of 1st degree connections through content collaborations
→ The pros and cons of being “too visible” inside a company
→ How he filters his LinkedIn connections to stay relevant
→ The hidden power of comments
→ Why brand search may become the SEO unlock in an AI world
→ The reason he finally launched a website after 4 years of consulting
→ Why posting to the right 500 people beats reaching 50,000 strangers

Memorable Quotes:

• “You can’t capture demand for something that doesn’t exist.”
• “I didn’t have a goal. I just wanted to bring visibility to what we were doing at Sales Hacker.”
• “I’ve never gotten a single client through SEO. Every one of them came from LinkedIn or a referral.”
• “If you're faking your way through content, people will feel it. Just post what you actually think.”
• “The ROI of LinkedIn is insane. It’s the best thing I ever did for my career.”
• “Everybody wants to copy Chris Walker. But the truth is, you can’t copy.”

Tactical Takeaways:
→ Don’t overthink posting—just start and get reps in
→ Repurpose long-form content into LinkedIn posts weekly
→ Avoid gimmicks and comment bait if you want real credibility
→ Track engagement by referrals, DMs, and intros—not just likes
→ Prune your first-degree network to increase signal over noise
→ Use LinkedIn to build leverage, not just to grow a following

People, Tools, and Resources Mentioned:
→ Sales Hacker
→ Nextiva
→ Aura
→ SEMrush
→ ChatGPT
→ Otter.ai
→ Substack

Follow Gaetano DiNardi:

• LinkedIn: https://www.linkedin.com/in/gaetanodinardi
• Website:https://cxl.com/

Stay Connected.

Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!

• Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick
• Spectamur website: https://spectamur.com
• LinkedIn Famous LinkedIn Page: https://www.linkedin.com/company/linkedinfamous
• Subscribe to LinkedIn Famous on Substack: https://linkedinfamous.substack.com