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The New ROI of Sustainability: How Farmers Are Adapting

The New ROI of Sustainability: How Farmers Are Adapting

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 Jennifer Coleman from The Directions Group explores how sustainability in agriculture is evolving amid today's challenging economic landscape. Jennifer breaks down the "three-legged stool" of sustainability (environment, production, and economics) and reveals why farmers are demanding faster returns on their sustainability investments. Learn about the current state of practices like no-till farming, cover crops, precision agriculture, and integrated pest management, plus how macroeconomic pressures, policy uncertainties, and labor shortages are reshaping farm decision-making. Through real farmer testimonials from Iowa, Ohio, and Montana, discover how producers are adapting their sustainability strategies, requiring 1-2 year paybacks instead of longer-term investments, while still prioritizing soil health and environmental stewardship. Jennifer also discusses the shift toward service-based models in ag retail, the role of AI and data in farming operations, and why multi-purpose solutions are becoming essential for modern agriculture operations navigating unprecedented uncertainty.
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