Nurturing leads is where good marketing turns into signed leases—but it’s often the most overlooked step in the leasing process. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills share how to transform inquiries into real move-ins through smart follow-up and authentic connection.

You’ll learn:

• Why 50 well-nurtured leads outperform 400 ignored ones

• How to build effective drip campaigns with email and text

• Personalization tactics that make automated messages feel human

• The right way to use urgency without sounding pushy

• How video tours and digital assets build trust before the tour

• The KPIs that tell you if your follow-up system is working

Whether your inbox is full of cold leads or you want to maximize every inquiry coming in, this episode gives you the framework to improve conversions, save marketing dollars, and sign more leases.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

Drop Us a Review If You Enjoyed the Episode!

The first 90 days of a lease-up can make or break your momentum—and your occupancy. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills walk you through the three essential marketing moves every new development needs to hit the ground running.

You’ll learn:

• When to launch your website (and what must be on it)

• How to set up Google Ads, retargeting, and lead tracking from day one

• Creative local outreach strategies that actually bring in qualified traffic

• The KPIs that tell you if your marketing is on track

Whether you’re weeks from opening or still in planning mode, this episode will give you a clear roadmap to start strong, attract leads early, and build long-term leasing success.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

Drop Us a Review If You Enjoyed the Episode!

If your apartment community’s social media feels like a random mix of posts—or worse, one long sales pitch—this episode is for you. We’re breaking down the 60/30/10 Rule, a proven content strategy that helps multifamily marketers engage residents, build trust, and lease faster.

You’ll learn:

• What the 60/30/10 content mix actually is (and why it works)

• Why 60% of your posts should focus on community and resident value

• How to show off your brand without turning followers off

• Why only 10% of your content should be promotional—and how to make it count

• Tips for planning content, staying spontaneous, and measuring results that matter

• Who should own your social strategy (and how to avoid burnout)

Plus, don’t miss the “Hot Takes” segment with Caroline, where we get real about what needs to go from your feed—and what underrated post type always gets love.

Whether you're just starting or looking to tighten up your current strategy, this episode will give you a clearer, more effective framework for social media success.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

Drop Us a Review If You Enjoyed the Episode!

In this episode of The Multifamily Marketers Podcast, we dive deep into the world of Online Reputation Management (ORM) and its growing impact on leasing performance. From Google reviews to ORA® scores, we explore how today’s renters make decisions based on perception—and how a strong online presence can win leases even against better-priced competitors.

You’ll learn:

• What ORM really means in multifamily

• How reputation directly affects occupancy and leasing velocity

• Which review platforms matter most—and why

• Tips for generating authentic reviews without sounding forced

• How top-performing companies like Bozzuto and Camden lead with reputation

• Real examples of turning around negative reviews and using feedback to drive operations

Whether your community has a stellar online presence or needs a serious reputation reset, this episode offers actionable insights you can use to start improving today.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

Drop Us a Review If You Enjoyed the Episode!

Is your property’s first impression losing leases before prospects even click? In this episode, Josh Grillo and Caroline Mills break down the concept of digital curb appeal—what it is, why it matters, and how to instantly improve yours.

You’ll learn:

• The 5 core elements of digital curb appeal (and where most communities go wrong)

• How poor photos and outdated listings are costing you leads

• A simple 5-point checklist to audit your own digital presence

• Caroline’s rapid-fire takes on what works—and what doesn’t—in multifamily marketing

If you’re looking to turn more online views into signed leases, this one’s a must-listen.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

Drop Us a Review If You Enjoyed the Episode!

Welcome to The Multifamily Marketers Podcast! In this intro episode, Josh Grillo shares what the show is about, who it’s for, and what to expect. From branding to digital strategy, get quick, actionable insights every Wednesday to help you lease faster and market smarter.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

Drop Us a Review If You Enjoyed the Episode!