Your property's website starts with one of the smallest—but most critical—decisions you'll make: the domain name. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down everything you need to know about choosing, managing, and protecting your domains so your marketing never skips a beat.

You'll learn:

• The best places to register your domains (and why GoDaddy is a go-to)

• How to pick property domains with SEO value—including when to use "apartments," "townhomes," or location-based keywords

• Why shorter is usually better for signage and collateral (but when it's worth going long)

• Smart strategies for buying multiple domains to protect your brand

• The pitfalls of dashes, odd extensions, and inconsistent naming

• Why domain management is often overlooked—and how to prevent costly mistakes

• A simple spreadsheet system to track renewal dates, owners, and registrars

• What to expect during domain transfers (and why you should plan at least two weeks ahead)

Whether you're launching a lease-up or managing a large portfolio, this episode gives you the framework to secure the right domains, avoid headaches, and keep your property websites running smoothly.

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For more multifamily marketing help, connect with us at Resident360.

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