AI leasing assistants are popping up everywhere—but are they actually helping properties close more leases, or is this just the latest industry buzzword? In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills explore the rise of AI leasing tools, what they do well, where they fall short, and how to use them strategically without losing the human touch that still drives conversions.

You'll learn:

• What truly separates AI leasing assistants from basic chatbots
• How AI can handle inquiries, schedule tours, and nurture leads 24/7
• Why speed-to-lead is where AI delivers its biggest win
• The pitfalls of over-automation—and how to avoid frustrating prospects
• How to blend human connection + automation for better leasing performance
• Where AI leasing tools make the most sense (and where they don't)
• How to customize your AI agent with names, tone, and personality for stronger brand consistency
• Why some onsite teams love AI—and others push back
• The data you should track when testing AI tools across your portfolio
• The final verdict: Is AI leasing help or hype?

Whether you're curious about AI, already testing it, or deciding how to integrate it into your marketing strategy, this episode gives you the clarity to make informed decisions and avoid costly mistakes.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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Renewals aren't just about keeping residents—they're about protecting your bottom line. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills dive into the connection between renewal timing, marketing spend, and overall property performance. You'll learn how to plan, balance, and forecast renewals to avoid costly surprises during slow leasing seasons.

You'll learn:

• Why timing renewals strategically can make or break your occupancy rates

• How to prevent a flood of move-outs during the winter slow season

• The operational and financial headaches caused by too many renewals at once

• Smart tactics for rebalancing lease expirations with flexible term options

• How to align marketing budgets with renewal cycles for better forecasting

• The communication gap between onsite teams and marketing vendors—and how to fix it

• What to do when you inherit poor renewal timing (and can't change it)

• Low-cost strategies to maintain momentum during off-peak leasing months

• How to keep teams proactive, not reactive—with simple tools like resident surveys

• Caroline's golden rule: "Live one quarter ahead. If you're in the quarter, you're already too late."

Whether you're managing a new lease-up or stabilizing an existing community, this episode gives you a blueprint for controlling renewals, optimizing spend, and maintaining steady occupancy year-round.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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If SEO is the engine driving your property's visibility, offsite links and citations are the fuel that keeps it running. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills wrap up their SEO Mini-Series by breaking down the often-overlooked world of backlinks, citations, and offsite authority—and why they're essential for your property website's rankings.

You'll learn:

• What backlinks really are (and why one quality link can outperform 100 mediocre ones)

• The key difference between backlinks and citations—and why both matter

• How to audit and fix your NAP (name, address, phone) consistency across platforms

• Real examples of how a single backlink can skyrocket visibility overnight

• Where to find credible backlink opportunities—from local media to Chamber of Commerce sites

• Creative ways to build links through local partnerships, sponsorships, and events

• Smart blog strategies that attract organic backlinks and engagement

• Why accurate citations across Google, Bing, Apple Maps, Yelp, and Apartments.com are crucial

• The ultimate quick-win checklist for strengthening your property's SEO foundation

Whether you're launching a new development or rebranding a stabilized community, this episode gives you a clear roadmap to boost authority, build credibility, and climb higher in search results—one quality link at a time.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

Drop Us a Review If You Enjoyed the Episode!