This is not the episode I had planned for today, but I had a question come up in a conversation with a client recently and it gave me a desire to do something a little behind the scenes. So that's what we're going to do today. I'm going to take you into the aftermath of my mid-year review.

During their mid-year review, my client asked some really great questions about how I make decisions around what to do next with my own show. And I thought this would be an opportunity for me to really practice transparency and take you into my own thinking as I share my three goals for the back half of this year.

What I want you to understand before we get into this is you're going to notice that the why is often sales-driven. And I want you to use that as the permission slip to make sales-based decisions more frequently in your own show. Because in almost every case, it ultimately comes down to sales. It is an offer first situation. Because every bit of content that happens here is intentionally built to drive you to a decision.

0:54 — Why this behind-the-scenes episode came about and what my client asked

4:00 — How every piece of content is intentionally built to drive you to a decision

5:35 — Goal #1: Testing a new opt-in that's integrated with the content

6:42 — Building assets instead of just episodes and thinking about long tail discovery

11:41 — Goal #2: Building another repeatable series focused on launching

14:29 — How mid-year review is really the start of next year planning

16:05 — Building intentional assets to sell my pillar offerings

18:00 — Goal #3: Having more conversations through guesting and potentially bringing guests on

20:35 — The desire to build more community and relationships

26:01 — How all of these goals tie together and thinking more holistically about your show

Mentioned in My 3 Sales-Driven Podcast Goals for the Rest of the Year

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If your podcast is leaving you feeling a little stuck as you're doing your mid-year audit, the answer is almost never to burn it down and start fresh. I get the instinct to grab the lighter. It's more exciting, frankly more fun, because we don't have to look real hard. We can blame the podcast instead of our approach to the podcast.

But here's the thing about overhauls. They're usually expensive, they cost you a lot of energy, and they just push these feelings down the road with wasted time—especially if you never fix the core real center issues of your show.

In this episode of The More Profitable Podcast, I'm walking you through what a real tune-up looks like instead. We're talking about auditing your current content to find the leaks, reviewing your CTAs to make sure they're built for sales (not just performative), shifting your episode planning to think pathways instead of value, and evaluating whether it's time to get support with your production process.

Because you don't need to overhaul your show. You don't need to burn it down. You need a strategic tune-up with an expert partner.

1:41 — When the instinct to overhaul isn't based in data but feelings

2:23 — Why overhauls are usually the wrong move and what they really cost you

3:06 — The procrastinate planning trap and how it feels productive without impact

6:17 — Tune-up step 1: Audit your current content to find what's converting and what's not

7:25 — How to use conversations and feedback to identify your most impactful episodes

8:46 — Building mechanisms for people to talk back to you

11:22 — Tune-up step 2: Looking at your CTAs and whether they're built for sales or just performative

12:43 — Why this episode is built to be a sales tool, not give you more ideas

13:54 — How to frame calls to action as the fix for your clients

15:46 — Tune-up step 3: Think pathways, not value when planning episodes

16:23 — Why your emphasis on being valuable is detrimental to your listener and business

17:46 — Tune-up step 4: Evaluating your production process and whether it's time for support

19:15 — Signs it's time to get help with your podcast strategy

Mentioned in Why Your Podcast Needs a Tune-Up, Not a Total Overhaul

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You don't need to overhaul your show. You don't need to burn it down. You need a strategic tune-up with an expert partner.

Inside the Podcast Strategy Intensive, we start with an audit, go into planning, and build your next 12 weeks of your podcast together. You are closer than you think to having a podcast that works more effectively than it does right now.

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It's easy to get stuck in gear and hosting choices and building new pages for your website when you're launching a podcast. But when we're using this as a tool to market our business, some things have got to be lined up from the jump so we actually see the results we want to see.

I have conversations with potential podcasters all the time where we end up talking about how many downloads they should expect, how quickly they'll see sales, or swinging the pendulum the other way, how long they have to provide value before they're "allowed" to make an offer. These are crazy questions because ultimately, they're not going to get you anywhere.

In this episode of The More Profitable Podcast, I'm zooming in on three mistakes I see business owners making when they launch their show. And I want to be really transparent with you. If you launch your podcast and manage to completely sidestep making any of these mistakes, congratulations, you're great. But you've also got to watch out that these don't sneak up later because they absolutely can if we're not paying attention.

1:00 — The questions that won't get you anywhere and why chasing vanity metrics won't build your marketing engine

3:37 — Mistake #1 Not understanding the clear purpose your podcast serves in your business

5:37 — Why you have to understand why for you and your business now is the right time

8:50 — The red flag to watch for when someone else is assigning you a podcast

11:52 — Mistake #2 You start with the wrong content and the belief that you need to prove yourself first

13:26 — The two bad things that happen when you only give and never make the ask

17:50 — Why you can't be so focused on value that you forget to make an ask

19:22 — Mistake #3 Forgetting to market your episodes after launch

21:14 — How to build episode marketing into your process from day one

22:03 — Why it's harder to market your sixth episode than your first

25:12 — How the Podcast Launch Accelerator helps you avoid these mistakes

Mentioned in The Launch Mistakes That Cost You Sales — and How to Avoid Them

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Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales Asset

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No more hoping it works. No more guessing at content. Just a podcast built to generate and convert leads.

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