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The Modern Gift Economy

The Modern Gift Economy

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 An in-depth exploration of how gift-giving has evolved in modern society, this article examines the transformation from simple acts of caring into today's complex gift economy. It analyzes how marketing and consumerism have reshaped traditional holidays like Christmas and Valentine's Day, delves into the psychology behind why we give gifts, and discusses contemporary challenges like social pressure and technology's impact on gift-giving practices. The piece also considers emerging trends like digital gifts, environmental concerns, and how the COVID-19 pandemic has influenced our gift-giving habits, all while examining the intersection of commerce, emotion, and social obligation in modern gifting culture.

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.