• Getting More Enlightened – How It Happens
    Aug 21 2025

    In this episode of The Missing Secret Podcast, John and Kelly talk about the process of getting more enlightened. Exactly how it happens. They take a stroll down memory lane in each area of their lives and look at how they have become more enlightened. They start with career. John talks about launching into becoming an entrepreneur when he was 30. The lesson he got is always be in the control position. He then talks about learning in his 50s the six components of doing his best. John points out that in his 40s but he was delusional as to what doing his best was. In his 40s, he thought it was just getting up early. In his 50s he realized there were six components to doing his best. Including understanding how the human mind works.

    Then John talks about the Epiphany he got at 50 from reading the book Think and Grow Rich. Discovering that 95% of a person’s daily thoughts and actions are unconscious. During this discussion of career John and Kelly talk about the four different types of people. And the importance of understanding how different people process the same information differently. Then John and Kelly talk about what they’ve learned in health. This is really interesting. John talks about reading the book younger next year when he was 48. Moving from exercising three days a week to six days a week. And John talks about how his enlightenment on health has been greatly increased by recently reading Peter Atia’s book Outlive. This is made him way more knowledgeable about health. Then John and Kelly talk about the impact of getting more enlightened in marriage. Embracing our partner’s differences.

    Buy John’s book, THE MISSING SECRET of the Legendary Book Think and Grow Rich : And a 12-minute-a-day technique to apply it here.

    About the Hosts:

    John Mitchell

    John’s story is pretty amazing. After spending 20 years as an entrepreneur, John was 50 years old but wasn’t as successful as he thought he should be. To rectify that, he decided to find the “top book in the world” on SUCCESS and apply that book literally Word for Word to his life. That Book is Think & Grow Rich. The book says there’s a SECRET for success, but the author only gives you half the secret. John figured out the full secret and a 12 minute a day technique to apply it.

    When John applied his 12 minute a day technique to his life, he saw his yearly income go to over $5 million a year, after 20 years of $200k - 300k per year. The 25 times increase happened because John LEVERAGED himself by applying science to his life.

    His daily technique works because it focuses you ONLY on what moves the needle, triples your discipline, and consistently generates new business ideas every week. This happens because of 3 key aspects of the leveraging process.

    John’s technique was profiled on the cover of Time Magazine. He teaches it at the University of Texas’ McCombs School of Business, which is one the TOP 5 business schools in the country. He is also the “mental coach” for the head athletic coaches at the University of Texas as well.

    Reach out to John at john@thinkitbeit.com

    LinkedIn: https://www.linkedin.com/in/john-mitchell-76483654/


    Kelly Hatfield

    Kelly Hatfield is an entrepreneur at heart. She believes wholeheartedly in the power of the ripple effect and has built several successful companies aimed at helping others make a greater impact in their businesses and lives.

    She has been in the recruiting, HR, and leadership development space for over 25 years and loves serving others. Kelly, along with her amazing business partners and teams, has built four successful businesses aimed at matching...

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    36 mins
  • 10 Disciplines for Maximizing Your Energy, Impact, and Inner Peace with Rob Dube
    Aug 14 2025

    In this episode of The Missing Secret Podcast, John interviews a special guest . Rob Dube. Who is truly an enlightened soul. He wrote an amazing book called Shine. He co-authored this book with Gino Whitman, the founder of the wildly popular EOS operating system for businesses.

    In this book he talks about how looking inward is the key to unlocking true entrepreneurial freedom. Does that sound familiar? And he discusses 10 disciplines for maximizing your energy, impact and inner peace. As you will see in our conversation, Rob is just a very enlightened cool guy. In the conversation John charts Rob’s path to success from his early entrepreneur years. All the trials and tribulations. Then they discuss how Rob met Gino Whitman – the founder of EOS. And how that meeting played out in his life. In the interview John discusses the 10 disciplines noted in Rob’s book. And they delve into each one of them. John and Rob also discuss the think it be it methodology as it relates to actually doing the 10 disciplines. As you will see, this is a fascinating discussion.

    Buy John’s book, THE MISSING SECRET of the Legendary Book Think and Grow Rich : And a 12-minute-a-day technique to apply it here.

    About the Guest:

    Rob is a speaker, author, podcast host, founder of the do nothing leadership retreat, Visionary of the 10 Disciplines with fellow entrepreneur, Gino Wickman.

    Rob Dube started in business selling Blow Pops out of his high school locker. He co-founded imageOne, which has been recognized by publications like Forbes and Inc Magazine for it's people first and purpose driven culture. Rob is the Visionary at The 10 Disciplines Coaching Program, which helps driven entrepreneurs who have mastered their outer world, master their inner world.

    As an avid meditator and positive servant leader for 30 years, Rob is driven to share the personal and professional benefits of leading and living mindfully. With the wisdom he’s collected, Rob’s leadership philosophy brought him into the public arena as a highly sought-after speaker for conferences, summits, peer groups, and organizations.

    Rob has received rave reviews from his TEDx talk, as well as from Ford, PayPal, EOS Conference, the Small Giants Summit, the Great Game of Business and COO Roundtables.

    Devoted to sharing the tools and techniques that have shaped his successes, Rob organized the annual donothing Leadership Retreat, a transformative experience tucked peacefully within the Colorado Rockies. Entrepreneurs are brought together to unplug from busy lives, connect with like-minded people, and rejuvenate the mind and body.

    As Visionary of The 10 Disciplines, and alongside friend and fellow entrepreneur, Gino Wickman, Rob offers entrepreneurs with driven DNA the opportunity to learn and build a foundation in their lives to create peace, ease, and impact.

    Website: https://robdube.com/

    About the Hosts:

    John Mitchell

    John’s story is pretty amazing. After spending 20 years as an entrepreneur, John was 50 years old but wasn’t as successful as he thought he should be. To rectify that, he decided to find the “top book in the world” on SUCCESS and apply that book literally Word for Word to his life. That Book is Think & Grow Rich. The book says there’s a SECRET for success, but the author only gives you half the secret. John figured out the full secret and a 12 minute a day technique to apply it.

    When John applied his 12 minute a day technique to his life, he saw his yearly income go to over $5 million a year, after 20 years of $200k - 300k per year. The 25 times increase happened because John LEVERAGED himself by applying science to his life.

    His daily technique works...

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    1 hr and 5 mins
  • Four Powerful Emotions – That Will Instantly Change Your Life
    Aug 7 2025

    In this episode of The Missing Secret Podcast, John and Kelly play a short clip from the legendary Jim Rohn, one of the founders of the personal growth industry. He talks about four powerful emotions that will instantly change your life. John then plays the clip. After the clip, John and Kelly talk about it. One of the emotions discussed is getting to the point where you say “I’ve had it”. John notes two times in his life when he had reached this point. Another one of the emotions is the attitude of get it done – rather than continuing to try to make a decision. This is so true. People will agonize over making a decision. It’s paralysis by analysis.

    The other powerful emotion is desire. The “want to” to make a change in one’s life. And then the last one is resolve. Being determined to make the change. Then John and Kelly talk about something John is observing in a number of people he is close with. At around the age of 30, people are trying to really figure out what they’re going to do for career. That’s a natural time because it takes until you’re about 30 to figure out what your strength is and know what’s up in the real world.

    John gives the advice to figure out your strength and play into it. And don’t be deluded by things you could do. You could probably do a lot of things. But you have to play into what your unique talent is. And factor in the future. Things are changing so quickly you have to figure out what career has longevity to it. You also have to understand what stage of life you’re in. And are you living in a city that facilitates your stage of life.

    Buy John’s book, THE MISSING SECRET of the Legendary Book Think and Grow Rich : And a 12-minute-a-day technique to apply it here.

    About the Hosts:

    John Mitchell

    John’s story is pretty amazing. After spending 20 years as an entrepreneur, John was 50 years old but wasn’t as successful as he thought he should be. To rectify that, he decided to find the “top book in the world” on SUCCESS and apply that book literally Word for Word to his life. That Book is Think & Grow Rich. The book says there’s a SECRET for success, but the author only gives you half the secret. John figured out the full secret and a 12 minute a day technique to apply it.

    When John applied his 12 minute a day technique to his life, he saw his yearly income go to over $5 million a year, after 20 years of $200k - 300k per year. The 25 times increase happened because John LEVERAGED himself by applying science to his life.

    His daily technique works because it focuses you ONLY on what moves the needle, triples your discipline, and consistently generates new business ideas every week. This happens because of 3 key aspects of the leveraging process.

    John’s technique was profiled on the cover of Time Magazine. He teaches it at the University of Texas’ McCombs School of Business, which is one the TOP 5 business schools in the country. He is also the “mental coach” for the head athletic coaches at the University of Texas as well.

    Reach out to John at john@thinkitbeit.com

    LinkedIn: https://www.linkedin.com/in/john-mitchell-76483654/

    Kelly Hatfield

    Kelly Hatfield is an entrepreneur at heart. She believes wholeheartedly in the power of the ripple effect and has built several successful companies aimed at helping others make a greater impact in their businesses and lives.

    She has been in the recruiting, HR, and leadership development space for over 25 years and loves serving others. Kelly, along with her amazing business partners and teams, has built four successful businesses aimed at matching exceptional talent with top organizations and developing their leadership. Her work coaching and...

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    27 mins
  • Your Identity Determines Your Actions
    Jul 31 2025

    In this episode of The Missing Secret Podcast, John and Kelly discuss the concept that your identity determines your actions. Kelly is a big believer in this. As an example, if you see yourself as being on top of your health then it’s reflected in your exercise routine and your plan for eating. You make sure that you exercise and eat in accordance with being someone who is on top of their health. Kelly points out that she is blessed to net seven figures a year. So she has that image of herself and tuned into what would a person netting seven figures a year do.

    Then John comes in and talks about his identity. His foundational belief is that his life is precious. And he amplifies what Kelly says. I’m on top of my health. And from that identity it impacts my eating and exercising. John also says that he plays the game of life at his full potential. He does his best. That’s who he is. During this podcast John and Kelly also talk about three different levels of think it be it. The first level is just creating success. In your career, in your romantic relationship, and your health. Controlling your daily actions. Then those upgraded daily actions create success in each area of your life.

    Then the second level. Impacting your identity. Using this methodology you’re either changing it or refining it. It’s really a spiritual experience to feed the succinct articulation of your desired life to yourself each day. Who you want to be, and what you want to accomplish, and how you are going to achieve your clearly defined goals. It’s impacting the creation of your thoughts. It’s impacting your love of self. Healing past wounds. Impacting your confidence level. Making life more enjoyable and creating more happiness. Giving you a sense of control over your life. And you can change the consciousness level at which you operate. Then the third component is the ripple effect. Once you learn this methodology, you want to share it with your friends and with your kids.

    Buy John’s book, THE MISSING SECRET of the Legendary Book Think and Grow Rich : And a 12-minute-a-day technique to apply it here.

    About the Hosts:

    John Mitchell

    John’s story is pretty amazing. After spending 20 years as an entrepreneur, John was 50 years old but wasn’t as successful as he thought he should be. To rectify that, he decided to find the “top book in the world” on SUCCESS and apply that book literally Word for Word to his life. That Book is Think & Grow Rich. The book says there’s a SECRET for success, but the author only gives you half the secret. John figured out the full secret and a 12 minute a day technique to apply it.

    When John applied his 12 minute a day technique to his life, he saw his yearly income go to over $5 million a year, after 20 years of $200k - 300k per year. The 25 times increase happened because John LEVERAGED himself by applying science to his life.

    His daily technique works because it focuses you ONLY on what moves the needle, triples your discipline, and consistently generates new business ideas every week. This happens because of 3 key aspects of the leveraging process.

    John’s technique was profiled on the cover of Time Magazine. He teaches it at the University of Texas’ McCombs School of Business, which is one the TOP 5 business schools in the country. He is also the “mental coach” for the head athletic coaches at the University of Texas as well.

    Reach out to John at john@thinkitbeit.com

    LinkedIn: https://www.linkedin.com/in/john-mitchell-76483654/

    Kelly Hatfield

    Kelly Hatfield is an entrepreneur at heart. She believes wholeheartedly in the power of the ripple effect and has built several successful companies aimed at helping...

    Show More Show Less
    34 mins
  • The Struggle of Life: And the Solution
    Jul 24 2025

    In this episode of The Missing Secret Podcast, John and Kelly discuss the struggle of life, then the solution. So little back story on this topic. Recently John met a brilliant guy that is in the field of maximizing brain health. He read John’s book and had a candid suggestion for John on how to improve the book. He said there w was not enough explanation of the struggle that people go through in life. He said that before we give them the solution, we have to get them to buy in that I understand their struggle. That’s a very valid criticism.

    So during this podcast Kelly talks about her struggles earlier in her career. The struggles really began for her in her mid-30s. As she was launching into being an entrepreneur. She felt like she wasn’t playing to her potential. There was more gas in the tank. And John experienced the same thing is 30s and 40s. He worked harder than all his friends. But why weren’t his results matching his efforts. John had the naïve perception that he deserved big success because he was working harder than his friends. How unenlightened is that.

    Then for both John and Kelly, things shifted when they learned how the human mind works. From John discovering the secret of think and grow Rich. Which gave each of them immensely more control over their lives. John then goes on to talk about your subconscious mind is either your greatest asset or it is your greatest nemesis in life. It’s your choice. If you do nothing, your subconscious mind remains your greatest nemesis. Because it’s innately wired for survival. Causing you be fear-based and reactive. Alternatively, you can stop winging life and do the think it be it 12 minute a day methodology. That gives you control of your subconscious mind.

    Buy John’s book, THE MISSING SECRET of the Legendary Book Think and Grow Rich : And a 12-minute-a-day technique to apply it here.

    About the Hosts:

    John Mitchell

    John’s story is pretty amazing. After spending 20 years as an entrepreneur, John was 50 years old but wasn’t as successful as he thought he should be. To rectify that, he decided to find the “top book in the world” on SUCCESS and apply that book literally Word for Word to his life. That Book is Think & Grow Rich. The book says there’s a SECRET for success, but the author only gives you half the secret. John figured out the full secret and a 12 minute a day technique to apply it.

    When John applied his 12 minute a day technique to his life, he saw his yearly income go to over $5 million a year, after 20 years of $200k - 300k per year. The 25 times increase happened because John LEVERAGED himself by applying science to his life.

    His daily technique works because it focuses you ONLY on what moves the needle, triples your discipline, and consistently generates new business ideas every week. This happens because of 3 key aspects of the leveraging process.

    John’s technique was profiled on the cover of Time Magazine. He teaches it at the University of Texas’ McCombs School of Business, which is one the TOP 5 business schools in the country. He is also the “mental coach” for the head athletic coaches at the University of Texas as well.

    Reach out to John at john@thinkitbeit.com

    LinkedIn: https://www.linkedin.com/in/john-mitchell-76483654/

    Kelly Hatfield

    Kelly Hatfield is an entrepreneur at heart. She believes wholeheartedly in the power of the ripple effect and has built several successful companies aimed at helping others make a greater impact in their businesses and lives.

    She has been in the recruiting, HR, and leadership development space for over 25 years and loves serving others. Kelly, along with her amazing business partners and teams, has...

    Show More Show Less
    34 mins
  • QUESTIONS – The Power To Influence (Encore)
    Jul 17 2025

    In this episode of The Missing Secret Podcast, John and Kelly talk about the power of using questions to influence people. Kelly has built her business career around asking great questions. It plays out throughout her life. John talks about using questions to influence people regarding embracing think it be it. As an example, sometimes he will ask a person how do you create success in your life. That’s a question they probably haven’t been asked before. And so after a minute or two of stumbling around looking for the right answer, it becomes apparent to both John and the person that they don’t really have a way of creating success in their life.

    Then John asks the killer second question. How’s that working for you? John then politely and respectfully gives them the answer. It’s not working out as well as you would like because you’re just winging life. You don’t actually have a way of doing life. When someone asked John how he creates success, he has a pretty clear answer. Your daily actions determine your success in each area of your life. 95% of your daily actions are unconscious. Therefore I gain control over my unconscious daily actions by feeding the succinct articulation of my life to myself each day. That rewires my autopilot. And causes the right actions happen automatically without thinking. And I have a powerful force pulling myself forward to my desired life. John gives another example. Oftentimes he will say that the most significant thing he ever learned in his life is that 95% of a person’s daily actions are unconscious. And so he will ask the question to someone as to whether they believe that or not. More often than not, they say they do believe it.

    Then the second killer question. So what are you doing about that? Do you see the profound implications of that? The Takeaway is using questions are profound. In the last half of the episode John and Kelly talk about this idea of deep thinking two times a week. A powerful technique that is part of the think it be it methodology. It’s a three-step process. The first step is just sit down and write in your thinking tablet anything that comes up for the first 10 minutes or so. Then the second step. Figure out a question to ask yourself. Usually regarding what your biggest challenge at the moment is. Then the third step is to recap what you learned and defined the action steps. John and Kelly discuss in the think it be it methodology this ongoing dance between the conscious mind and the subconscious mind. The deep thinking technique two times a week is influencing the conscious mind. Then the daily reading of one’s visualization is impacting the subconscious mind.

    Buy John’s book, THE MISSING SECRET of the Legendary Book Think and Grow Rich : And a 12-minute-a-day technique to apply it here.

    About the Hosts:

    John Mitchell

    John’s story is pretty amazing. After spending 20 years as an entrepreneur, John was 50 years old but wasn’t as successful as he thought he should be. To rectify that, he decided to find the “top book in the world” on SUCCESS and apply that book literally Word for Word to his life. That Book is Think & Grow Rich. The book says there’s a SECRET for success, but the author only gives you half the secret. John figured out the full secret and a 12 minute a day technique to apply it.

    When John applied his 12 minute a day technique to his life, he saw his yearly income go to over $5 million a year, after 20 years of $200k - 300k per year. The 25 times increase happened because John LEVERAGED himself by applying science to his life.

    His daily technique works because it focuses you ONLY on what moves the needle, triples your discipline, and consistently generates new business ideas every week. This happens because of 3 key...

    Show More Show Less
    22 mins
  • Life Lessons : What the Current Kelly Hatfield Would Say to the 20 Year Old Version of Herself Regarding Creating Success (Encore)
    Jul 10 2025

    In this episode of The Missing Secret Podcast, Kelly explains what she would tell the 20 year old version of herself regarding how to be successful. She starts out talking about the immense power of being a grower and a learner from a young age. Her dad turned her on to reading when she was 13 years old. And that’s where she got it. And it played a significant factor in her life. Approaching life from a curiosity standpoint and learning whatever she could. In seeking people with wisdom beyond her own wisdom. That has been the hallmark trait of Kelly Hatfield. The other advice she would give the 20-year-old version of herself is to understand how the human mind works. When John taught Kelly the think it be it methodology when she was 44 years old, it was life transforming.

    The key thing she learned was that 95% of her daily thoughts and actions are unconscious. Once you really think about it and appreciate the profound implications, your life is never the same. John and Kelly talk about how lots of people understand this at a surface level. But do nothing about it. But those that really get it, and see its implications, are all about learning think it be it. During this episode John talks about the impact of the think it be it methodology has on one’s identity. He talks about how we are all created haphazardly. Things have happened in our life that were both good and bad that has created good traits and bad traits. And we were raised by our parents in a certain way. But virtually none of it was intentional.

    Even how our parents raised us was largely unintentional. They just did the best they could. And how we were raised was certainly unintentional from our standpoint. We had nothing to do with it. That’s why it’s so cool to be able to re-create yourself with intention and clarity. Create the IDEAL YOU. Then when you create that in the CONSCIOUS MIND, you feed it every day to the subconscious mind through repetition. Then that identity is who you become. Because that’s when it impacts your thoughts and actions automatically without thinking.

    Buy John’s book, THE MISSING SECRET of the Legendary Book Think and Grow Rich : And a 12-minute-a-day technique to apply it here.

    About the Hosts:

    John Mitchell

    John’s story is pretty amazing. After spending 20 years as an entrepreneur, John was 50 years old but wasn’t as successful as he thought he should be. To rectify that, he decided to find the “top book in the world” on SUCCESS and apply that book literally Word for Word to his life. That Book is Think & Grow Rich. The book says there’s a SECRET for success, but the author only gives you half the secret. John figured out the full secret and a 12 minute a day technique to apply it.

    When John applied his 12 minute a day technique to his life, he saw his yearly income go to over $5 million a year, after 20 years of $200k - 300k per year. The 25 times increase happened because John LEVERAGED himself by applying science to his life.

    His daily technique works because it focuses you ONLY on what moves the needle, triples your discipline, and consistently generates new business ideas every week. This happens because of 3 key aspects of the leveraging process.

    John’s technique was profiled on the cover of Time Magazine. He teaches it at the University of Texas’ McCombs School of Business, which is one the TOP 5 business schools in the country. He is also the “mental coach” for the head athletic coaches at the University of Texas as well.

    Reach out to John at john@thinkitbeit.com

    LinkedIn: https://www.linkedin.com/in/john-mitchell-76483654/

    Kelly Hatfield

    Kelly Hatfield is an entrepreneur at heart. She believes wholeheartedly

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    32 mins
  • No One is Going to Save You
    Jul 3 2025

    In this episode of The Missing Secret Podcast, John and Kelly discuss the concept that no one is going to save you. This is a famous Mel Robbins quote. You have to save yourself. John talks about when he was 50 he fully embraced the idea that he had to figure out his life. To own creating the exceptional life rather than just, at some level, assuming it would just happen. At 50, John realized he had to make it happen by his actions. He also realize it what he was getting was exactly what he deserved. His actions were producing the average life. And what he really realized is that he had the power all long to create the exceptional life from creating immense clarity about his life. He just didn’t know it until he was 50 and read think and grow Rich.

    John and Kelly then go on to say that everything that is in your life today you created. Both the good and the bad. John discusses growing up very middle-class. He had to figure out how to create the opulent successful life he wanted. During this podcast John also talks about the story of Darren Hardy. When he was in his mid-40s and was interviewing Maria Shriver for Success Magazine. He asked her what her definition of success was. It really changed Darren’s own approach. You have to be doing something that is meaningful to you and also plays your strengths. Too often people are engaging in a career that doesn’t really interest them. John goes on to talk about the idea in life that you are the problem and you’re also the solution. Once you embrace this, your life is never the same. And the think it be it methodology gives you the power to create the life you desire.

    Buy John’s book, THE MISSING SECRET of the Legendary Book Think and Grow Rich : And a 12-minute-a-day technique to apply it here.

    About the Hosts:

    John Mitchell

    John’s story is pretty amazing. After spending 20 years as an entrepreneur, John was 50 years old but wasn’t as successful as he thought he should be. To rectify that, he decided to find the “top book in the world” on SUCCESS and apply that book literally Word for Word to his life. That Book is Think & Grow Rich. The book says there’s a SECRET for success, but the author only gives you half the secret. John figured out the full secret and a 12 minute a day technique to apply it.

    When John applied his 12 minute a day technique to his life, he saw his yearly income go to over $5 million a year, after 20 years of $200k - 300k per year. The 25 times increase happened because John LEVERAGED himself by applying science to his life.

    His daily technique works because it focuses you ONLY on what moves the needle, triples your discipline, and consistently generates new business ideas every week. This happens because of 3 key aspects of the leveraging process.

    John’s technique was profiled on the cover of Time Magazine. He teaches it at the University of Texas’ McCombs School of Business, which is one the TOP 5 business schools in the country. He is also the “mental coach” for the head athletic coaches at the University of Texas as well.

    Reach out to John at john@thinkitbeit.com

    LinkedIn: https://www.linkedin.com/in/john-mitchell-76483654/

    Kelly Hatfield

    Kelly Hatfield is an entrepreneur at heart. She believes wholeheartedly in the power of the ripple effect and has built several successful companies aimed at helping others make a greater impact in their businesses and lives.

    She has been in the recruiting, HR, and leadership development space for over 25 years and loves serving others. Kelly, along with her amazing business partners and teams, has built four successful businesses aimed at matching exceptional talent with top organizations and developing

    Show More Show Less
    26 mins