In this deeply personal episode, Dr. Ashley Joves is joined by her husband, Dr. Brian Joves, just six days after his surgery for oral squamous cell carcinoma. Together, they share the emotional rollercoaster of the past month—from Ashley’s gut instinct and relentless advocacy to the medical whirlwind that followed.

Brian bravely walks listeners through his diagnosis, surgery, and the critical importance of early detection, while Ashley reflects on the weight of being a caregiver, mother, and dental professional during the most frightening chapter of their lives.

This is more than a cancer story. It’s a lesson in listening to your instincts, advocating fiercely, loving deeply, and the strength of community when everything feels uncertain.

What You’ll Learn in This Episode:

• How a dentist’s eye and a wife’s intuition saved a life
• The emotional toll and resilience required during a health crisis
• Why oral cancer screenings matter—every patient, every time
• How vulnerability can deepen connection and unlock purpose
• The importance of being your own advocate in a system that doesn't always move fast enough
• The value of community in medicine and entrepreneurship

Notable Quotes:

"You have to be your own advocate. I don’t care who you are or how you think the system works—sometimes it doesn’t work for you." – Dr. Ashley Joves"You can do all the right things… and still get cancer. That’s why we have to screen. Every patient. Every time." – Dr. Brian Joves"Fear is not a stop sign—it’s an invitation to act." – Dr. Ashley Joves

A Personal Note from Ashley & Brian:

To our incredible community—thank you. Your messages, prayers, and support have carried us through the hardest month of our lives. We hope this episode empowers you to listen to your gut, screen with intention, and hold your loved ones close.

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It’s the call you never expect: a loved one’s routine complaint turns your world upside down.

In this raw, emotional episode, Dr. Ashley Joves invites you into her family’s recent journey: a journey that began with her husband Brian’s returning tongue pain and unraveled into weeks filled with anxiety, countless medical appointments, and a heart-stopping cancer scare. As a dentist, Ashley never imagined the warning signs could hide in her own home, or that she’d be racing to get her own husband the care he needed, all while grappling with layers of fear and hope.

Dr. Joves shares the rollercoaster of emotions she and Brian faced as they navigated initial diagnoses, uncertain biopsy results, and the lingering possibility of cancer. Leaning on their faith, a generous circle of friends, and her colleagues in the dental and medical fields, she opens up about the power of community, the agony of waiting, and the critical importance of vigilance when it comes to oral health. Her poignant story is both a cautionary tale and a rallying cry: prioritize preventative screenings, never ignore the subtle signs, and hold your loved ones close. Through it all, Ashley’s voice rings with gratitude, hope, and a deep reminder that none of us are alone in our darkest moments.

What You'll Learn in This Episode:

• The importance of early oral cancer screenings (even for those with no risk factors)
• How to recognize warning signs that may otherwise go unnoticed
• The emotional reality of supporting a loved one through a health scare
• Why trusting your instincts matters, even when initial results seem reassuring
• The value of advocating for timely medical attention and second opinions
• Ways to lean on faith, friends, and professional networks during crisis
• The impact of gratitude and vulnerability in times of uncertainty

Let this story be your reminder to regularly screen your loved ones for oral health and lean on your community in times of need.

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In this power-packed episode, Dr. Ashley Joves sits down with the one and only Dr. Anthony Price, also known as @memphisdentist, to talk all things branding, marketing, cosmetic dentistry, and redefining success on your own terms.

From his early days working alongside his father to building one of the most recognizable brands in Memphis dentistry, Dr. Price shares his unfiltered journey—the lessons, the hustle, the burnout, and the boundaries he’s learned to set in the name of health, happiness, and impact.

Key Takeaways:

• The evolution of Dr. Price’s brand—from general dentistry to cosmetic dentistry powerhouse
• Why Instagram still matters—and how he organically built an audience of over 90K followers
• How he pivoted to virtual consults and now averages 40+ a month
• Why composite veneers are having a moment—and how he’s teaching others to master them
• The reality of burnout and the life-threatening wake-up call that changed everything

Featured Quote:

“Everybody has so many problems… until their health is at risk. Then they only have one.”

Resources + Mentions:

• Dr. Price’s website (https://www.smilemorestressless.com/)
• @memphisdentist on IG (https://www.instagram.com/memphisdentist)
• Veneer Mastery Course (https://www.veneermastery.org/) – Learn composite veneers from Dr. Price himself, in a hands-on small group format.
• Studio 8E8 (https://www.s8e8.com/) for website design and branding

Let us know what resonated with you most in this episode—and tag @ashleyjovesdds and @memphisdentist with your favorite takeaways!

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In this episode of The Making Of, Drs. Ashley Joves and Brian Joves dives into the art and strategy of branding your dental practice. Drawing from her journey creating the Smile & Co. brand, Dr. Ashley shares the thought process, challenges, and lessons learned in building a practice that stands out.

Branding isn’t just about choosing colors or designing a logo—it’s about creating a feeling, an experience, and a story that resonates with patients and your team. Whether you’re starting from scratch or refreshing an existing brand, this episode will give you actionable insights and inspiration to define your practice’s unique identity.

What You’ll Learn in This Episode:

• Why branding is more than just aesthetics—it’s about authenticity and connection.
• The role of storytelling in building a memorable patient experience.
• How to align your brand with your core values and mission.
• Key lessons and tips for creating a standout brand in a competitive market.

Resources & Mentions:

• Smile & Co. Website
• Recommended Reading: Building a StoryBrand by Donald Miller

Join the Conversation:
What does your practice’s brand say about you? Share your branding story with us on social media by tagging The Making Of and using #TheMakingOfPodcast!

Subscribe & Review:
If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your feedback helps us grow and reach more listeners like you!

Be sure to subscribe to our podcast and YouTube channel for more inspiring interviews and actionable insights. If you enjoyed this episode, please leave a review and share it with your network to spread the wisdom!

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Instagram: [@TheMakingOfPodcast](https://www.instagram.com/themaking.of)
Twitter: [@MakingOfPod](https://twitter.com/makingofpod)
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Join us next time for more candid conversations and valuable insights from Ashley, Brian, and their incredible guests!

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Welcome to another cozy episode of "The Making Of," hosted by Ashley and Brian Joves. This episode is quite special as it’s a laid-back session recorded post-retreat, right from the comfort of their own couch! Dive into their casual yet deeply insightful conversation as they reflect on the recent retreat, discuss the nuances of community building, and the unique experiences that set this year's event apart.

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Episode Highlights:

- Introduction to Home-Style Podcasting: Inspired by a Netflix show featuring sisters podcasting from their couch, Ashley and Brian decide to bring that intimate, relaxed vibe to this episode.

- Reflections on The Retreat: Two weeks post-retreat, Ashley and Brian share their personal takeaways and the event's transformative impact. Ashley admits this year might have been her favorite, attributing it to the unique setting and experiences in Vail, which were a departure from the usual Wine Country backdrop.

- The Shift from Wine Country to the Rockies: Transitioning from the vineyards of Napa and Sonoma to the Rocky Mountains brought a fresh perspective and new challenges, including adjusting to the altitude which became a talking point among attendees.

- Speaker Insights and Audience Engagement: The episode delves into the powerful speeches and workshops that resonated with the audience, emphasizing growth and personal development. Highlights include the sessions' ability to weave together personal stories with professional insights, fostering both reflection and actionable outcomes.

- Looking Ahead: As they wrap up, Ashley and Brian tease the future of "The Making Of" retreats and hint at what's to come, inviting listeners to stay tuned and join their growing community. Join Ashley and Brian for this intimate and revealing episode that captures the essence of their retreat and offers a glimpse into the power of community and personal growth within the dental industry. Whether you're a dental professional or just someone interested in the dynamics of hosting impactful events, this episode offers valuable insights and inspiring stories.

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Remember to follow us on social media to catch all the behind-the-scenes content and updates on upcoming episodes and retreats! Follow Us:

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- **Instagram**: [@TheMakingOfPodcast](https://www.instagram.com/themaking.of)

- **Twitter**: [@MakingOfPod](https://twitter.com/makingofpod)

- **Facebook**: [The Making Of Podcast](https://www.facebook.com/themakingofpodcast)

- **website**: www.TheMakingOfPodcast.com

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Join us next time for more candid conversations and valuable insights from Ashley, Brian, and their incredible guests!

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In this powerhouse episode of "The Making Of," Dr. Ashley Joves sits down with the incredible Dr. Paul Etchison, a renowned dentist, coach, author, and podcast host. They dive deep into the realities of practice ownership, from building a $6 million dental practice to achieving work-life balance and everything in between. Paul shares his journey, the challenges he faced, and the lessons learned along the way. Whether you're a dentist, entrepreneur, or just someone looking for inspiration, this episode is packed with valuable insights and candid conversations.

What You’ll Learn:

- Building a High-Performing Practice* Paul shares his experience in growing his practice from a five-op startup to an 11-op powerhouse, bringing in $6 million annually.

- New Patient Acquisition Strategies: Learn about the importance of SEO, Google reviews, and strategic marketing to consistently attract new patients and maintain growth.

- Optimizing Operations: Discover how Paul maximized efficiency through block scheduling, smart use of assistants, and maintaining a high standard of care.

- Leadership and Team Management: Paul talks about building a strong leadership team, the importance of training and calibration, and how to handle staff turnover effectively.

- Life After Selling the Practice: Paul reflects on his transition out of daily practice ownership, focusing on his passion for coaching and how he's found fulfillment beyond the dental chair.

- Real Talk on the Challenges of Practice Ownership: Both Ashley and Paul get real about the emotional and psychological toll of being a business owner and the importance of finding balance and joy in the journey.

Key Quotes:

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- "Growth isn't just about hitting numbers; it's about finding what lights you up and focusing on what truly brings you joy."

- "You can maximize your practice by keeping as much in-house as possible, but you also have to recognize when it's time to let go of the tasks that don't fulfill you."

- "Building a great team isn't just about hiring; it's about consistently training, calibrating, and creating a culture where people feel valued and supported."

Connect with Dr. Paul Etchison:

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- Website: www.dentalpracticeheroes.com - Discover more about Paul’s coaching services, books, and resources for dentists.

- Podcast: [Dental Practice Heroes Podcast](https://podcasts.apple.com/us/podcast/dental-practice-heroes-with-dr-paul-etchison/id1271051104) - Tune in for more insights and tips on growing a successful dental practice.

- Facebook: [Paul Etchison](https://www.facebook.com/paul.etchison) - Reach out to Paul for more personal connections and updates.


Mentioned in the Episode:

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- Books: Check out Paul's books, *Dental Practice Hero* and *Dental Practice Hero 2*, available on Amazon.

- Voices of Dentistry* Reflect on Paul's impactful presentation at this renowned dental conference.

- Upcoming Retreats: Hear about the possibility of Paul speaking at future dental retreats hosted by Ashley—stay tuned!


Don’t Miss Out:

Be sure to subscribe to our podcast and YouTube channel for more inspiring interviews and actionable insights. If you enjoyed this episode, please leave a review and share it with your network to spread the wisdom!

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Follow Us:

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- **Instagram**: [@TheMakingOfPodcast](https://www.instagram.com/themaking.of)
- **Twitter**: [@MakingOfPod](https://twitter.com/makingofpod)
- **Facebook**: [The Making Of Podcast](https://www.facebook.com/themakingofpodcast)


Join us next time for more candid conversations and valuable insights from Ashley, Brian, and their incredible guests!

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Episode Summary: In this lively and personal episode of "The Making Of," Dr. Ashley Joves is joined by her husband, Brian Joves, as they dive into the latest happenings at Smile & Co., their recent family adventures, and the exciting upcoming retreat in Vail, Colorado. From discussing the growth of their dental practice to navigating the challenges of family vacations, this episode offers a blend of professional insights and relatable life moments. Plus, get all the details on this year’s incredible retreat lineup and why you don’t want to miss it!

What You’ll Learn:

• Growth at Smile & Co.: Ashley shares updates on the practice's expansion, including the addition of a new hygienist and the search for another motivated dentist to join the team.
• Retreat 2024 Preview: Get an inside look at the upcoming retreat in Vail, Colorado, featuring top-notch speakers like Dr. Scott Luna, Dr. Chris Ramsey, Dr. Rob Ritter, and more. Learn how you can attend for free with a golden ticket from the retreat's sponsors.
• Family Vacation Tales: Hear about the Joves family’s recent cruise and Disney World adventure, including the highs, lows, and a tropical storm named Debbie.
• The Balance of Work and Life: Brian and Ashley discuss the challenges of balancing a busy dental practice, family life, and planning a major retreat, all while trying to squeeze in some much-needed vacation time.
• Growth Mindset and Leadership: Reflect on the importance of a growth mindset in both personal and professional life, inspired by recent podcast guests like Dr. Adamo Notarantonio.

Key Quotes:

• "Growth isn’t just about numbers and profitability; it’s about evolving as a human, a dentist, and striving to be 1% better every day."
• "The retreat isn’t just about learning; it’s about creating lasting relationships and unforgettable experiences with like-minded professionals."
• "People don’t just attend our retreat for the content—they come for the connections and the unique experiences we offer."

Connect with Dr. Ashley Joves:

• Instagram: AshleyJovesDDS
• Smile & Co.: www.smileandcompany.com

Retreat Information:

• Retreat Website: TheMakingOfPodcast.com/Retreat
• Golden Ticket Sponsors: Find out how you can attend this year’s retreat for free by signing up with one of our amazing sponsors!

Don’t Miss Out: Be sure to subscribe to our podcast/YouTube channel to stay updated on all things "The Making Of." Leave us a review and share this episode with friends who could use a dose of inspiration!

Follow Us:

• Instagram: @TheMaking.Of
• Twitter: @MakingOfPod
• Facebook: The Making Of Podcast
• YouTube: youtube.com/@themakingof...