Meet Abby McMaster, better known online as Kindly_Abby- a dynamic faith-led wellness advocate, former advocate care specialist, top-tier sales leader, and thriving social media influencer. Married and a devoted mom, she’s blessed her community online, building three 7-figure teams in the health and wellness space and empowering others to achieve purpose-driven income.

But her journey hasn’t always been easy. Abby credits her overcoming life’s toughest challenges as the fire that fuels her mission is turning pain into purpose and setbacks into spiritual resilience. Through her authentic storytelling, she uplifts others to lead healthier lives spiritually, emotionally, financially, and physically.

In this episode, we explore:

• How Abby built her wellness empire from the ground up, fostering passive income and community through faith-centered mentorship.

• Overcoming adversity with faith, using her most difficult seasons as motivation and teaching.

• Balancing personal wellness with financial growth, all while nurturing her identity as wife, mother, and influencer.

• Community & empowerment- how she mentors others to create impact-driven businesses rooted in spiritual purpose.

Tune in to hear Abby’s raw and triumphant insights—perfect for anyone looking to elevate their faith, wellness, and work. This episode will leave you feeling inspired, equipped, and ready to transform your own challenges into catalysts for growth.

What happens when you’ve checked all the boxes—success, money, family—and still feel completely lost?

In this powerful episode of The MCP Project, Marissa Padilla sits down with Lions Not Sheep founder Sean Whalen for an unfiltered conversation on building from rock bottom, redefining masculinity, and the raw truth about purpose, discipline, and walking with God.

From personal rock bottoms to six-pack discipline and business leadership, Sean opens up about the midlife crisis that sparked his brand’s creation, the truth behind what makes a man unshakable, and why authenticity beats image every time. He shares how 75 Hard rewired his mental blueprint, why being "selfish" is the key to being truly selfless, and how fatherhood, faith, and failure have shaped his mission.

If you’ve ever questioned your path, felt the grind wear you down, or wondered how to rise with fire again—this conversation will speak directly to you.

Topics include:

• How Lions Not Sheep was born from a broken place

• Why most men are silently drowning while pretending to thrive

• Fatherhood, fitness, and fierce discipline

• The hidden cost of ignoring your calling

• The power of living blissfully dissatisfied

  
  

• 00:00 – Technical Difficulties and Introductions

• 00:18 – Welcoming the Guest: Sean Whalen

• 01:40 – Introduction to The MCP Project

• 03:11 – Sean Whalen's Journey: From Darkness to Lions Not Sheep

• 04:58 – The Philosophy Behind Lions Not Sheep

• 06:54 – The Quest for More: Success and Fulfillment

• 11:59 – The Role of God in Sean's Life

• 17:00 – The Importance of Self-Care

• 17:39 – The Airplane Analogy: Self-Care First

• 18:57 – Leading by Example: Family and Fitness

• 21:21 – Fitness and Business: A Personal Brand

• 27:08 – The 75 Hard Program: Mental Toughness

• 32:15 – Conclusion and Final Thoughts

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What happens when your guest cancels and your co-hosts go completely off-script? You get one of the most raw, hilarious, and unexpectedly powerful episodes of The MCP Project yet.

Marisa Padilla is joined by her partner Josh Holder and Producer WIGNZ for a no-holds-barred conversation about goals, discipline, mental toughness, and the 75 Hard challenge—and yes, there are plenty of laughs (and bloopers) along the way.

From botched intros and behind-the-scenes chaos to deep insights on self-accountability, habit-building, and staying consistent even when no one’s watching—this episode is part motivation, part comedy, and fully real.

💥 Topics covered:

• 75 Hard breakdown (and who’s already failed 😂)

• The myth of "starting tomorrow"

• Why most people lie to themselves

• How goals are tied to purpose

• Holding yourself accountable when no one’s clapping

• Mental toughness, hydration struggles, and how to “suck less”

• What it really takes to win in life

This episode is totally unfiltered—and that’s exactly the point.

00:00 Starting the Show: Crafting the Perfect Intro

03:25 Behind the Scenes: The Challenges of Podcasting

05:26 The Importance of Goals and Mental Toughness

09:46 Introducing the 75 Hard Challenge

12:36 Consistency and Mental Toughness

12:51 Challenges of Busy Schedules

13:40 Workout Routines and Adjustments

14:56 Goals and Accountability

17:45 Self-Reflection and Motivation

20:08 Starting Small and Building Up

22:03 Podcast Goals and Inspirations

26:12 Outro and Final Thoughts