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The Loyal-Tea Talks Podcast

The Loyal-Tea Talks Podcast

By: Aparna Sharon Isa Dass
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About this listen

 If you've ever juggled review requests, loyalty programs, reference calls, and still had to prove ROI— this podcast is for you. Hosted by Aparna, The Loyal-Tea Talks Podcast is your bi-weekly dose of wit, wisdom, and wildly actionable ideas to take your customer marketing from supporting act to main stage. Whether you’re a customer advocacy beginner or an industry trailblazer ready for the next level, this podcast gives you tools to make customer-love your loudest (and most profitable) marketing channel. Coming soon: Aparna’s official websiteAparna Sharon Isa Dass
Episodes
  • I Built My First Advocacy Program With $0 Budget

    I Built My First Advocacy Program With $0 Budget
    Jul 10 2025

    What do you do when you have no tools, no tech, and no budget, but a whole lot of belief?

    In this debut episode of The Loyal-Tea Talks, I take you back to the very beginning, where my journey with customer advocacy began. No platforms. No gifting partners. Just Excel, heart, and hustle.

    I share how I built my first program from scratch, why customer-love beats automation any day, and what it really takes to get your first few champions to show up, not because they’re incentivized, but because they care.

    Whether you’re a team of one, starting out, or simply stuck, this is your permission slip to begin anyway.

    Start your podcast journey with me, Aparna where every 15 days, I’ll be pouring out fresh brews with industry leaders, unscripted insights, and stories that hit home (and sometimes the boardroom).
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    15 mins

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