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The Local Advantage: Build Community Online by Showing Up Locally

The Local Advantage: Build Community Online by Showing Up Locally

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In today’s episode, Kat shares how small-town and local-based entrepreneurs can leverage social media to connect authentically with their nearby audience. From strategic engagement to location tagging and hashtag tips, she walks through exactly how to become a visible and valued part of your local online (and offline!) community.

What You’ll Learn:

  • Why local engagement is a smart growth strategy—even for online businesses
  • The power of starting your audience-building efforts in person
  • How to use Instagram’s features (like location tags, favorites feed, and hashtags) to be discovered by people in your area
  • Daily and weekly habits to build genuine local engagement on social media

Mentioned Resources:

  • Get Found & Followed: Instagram Profile Must-Haves for 2025 https://rss.com/podcasts/social-goals/1873482/
  • Instagram Hashtags in 2025: What Works & What Doesn’t https://rss.com/podcasts/social-goals/1873482/

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☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals

☺ Connect with Kat:

* Instagram: https://www.instagram.com/socialkatmedia/

* Threads: https://www.threads.net/@socialkatmedia

* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/

☺ Free Resources to Help Your Small Business:

https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.