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The Lisa Bean Podcast

The Lisa Bean Podcast

By: Lisa Bean
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 MOTIVATIONAL PODCAST FOR BUSINESS OWNERS. Face the true of who you are, use the gifts you’ve been given and go all in on making your purpose your life. Hygiene & Healthy Living Personal Development Personal Success Psychology Psychology & Mental Health
Episodes
  • Human vs AI: Why Being Real Will Be Your Superpower in 2026

    Human vs AI: Why Being Real Will Be Your Superpower in 2026
    Aug 12 2025
    In 18 months, you won't know if that image, video or news clip is real or AI so be smart: start finding ways to show your clients just how real you are, and you'll win more business. ↓

    Before we came to Italy, I showed Lucy's daughter a photo of Lake Como. She said "No, that's AI", and I laughed. "Wait till you see it in real life", I said, "and then you'll know - that's real."

    I think it's happening already...

    We're doubting that content is real.

    Whilst this was once limited to photos and maybe some dramatically staged social media clips, it's now extending through to full videos, AI generated courses, entire scenes fabricated by code.

    We used to say 'that's fake'.

    Now we say 'that's AI'.

    The remedy is simple. We need to start mixing in more 'proof of life' content into our marketing mix: content that shows we are undeniably real, we are human.

    In this week's episode - Human vs AI: Why Being Real Will Be Your Superpower in 2026 - I discuss this concept and show you the three types of content I'm running at the moment to find balance between showing I'm real, positioning myself as a leader in the field, and making sure the efforts are scalable for growth.

    This is an interesting watch, one that will change the way you think about content in the coming months and help you realise just how important 'proof of life' content really is.

    P.s. I've added a list of ten proof of life content ideas to the write up of this video. You can read them + watch the video here:

    ​10 examples of 'proof of life' content >>
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    15 mins
  • How to Show up in ChatGPT:4 Smart Ways to Get Found in AI Search

    How to Show up in ChatGPT:4 Smart Ways to Get Found in AI Search
    Aug 10 2025

    Most people are still writing SEO optimised content for Google… but the way we search is changing.

    Five key take aways for ranking in ChatGPT:

    ➔ AI responds to real prompts, rather than vague keywords and search terms. Think about full questions your clients would be asking ChatGPT and write questions to answer those more human prompts.

    ➔ Consistency builds authority — ChatGPT “reads” your homepage, bios, blogs, and news stories. Say the same thing across all of them to help create a consistent narrative about your business.

    ➔ Structure matters — Use clear H2s and H3s with long-tail search phrases like “how to attract clients through Instagram”, rather than e.g. “Key points”. (Look at the title of this section as an example!)

    ➔ Transcripts and show notes boost discoverability — AI can’t watch your video, but it can read everything around it. Use show notes to ‘tell’ ChatGPT what’s in your video and use it as a chance to create content that ChatGPT could return in answers.

    ➔ You can check your rankings — Tools like SEMrush now show where you appear in ChatGPT results. This is real-time visibility.

    If you want to build a business through inbound discovery – watch this video on how to show up in Chat GPT. This approach says goodbye to chasing down followers and hello to creating content for the people searching for you right now.

    In this new episode, I break down:

    • Why ChatGPT is changing search behaviour
    • The difference between Google vs ChatGPT prompts
    • How to appear in ChatGPT responses for your ideal search terms
    • The surprising way one client found me via ChatGPT
    • Why your homepage, blog and video titles matter more than ever
    • A simple system I use to write searchable show notes
    • How SEMrush now tracks ChatGPT keyword rankings
    • How to turn Instagram posts into SEO-ready blog content

    To learn more about this, read the latest post I made about ranking in ChatGPT: https://lisa-bean.com/business/marketing/showup-in-chat-gpt/

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    10 mins
  • How to stop playing small - three practical strategies (that work!)

    How to stop playing small - three practical strategies (that work!)
    Jul 28 2025
    “Stop playing small” is terrible advice because no-one really knows what it means to play big, or how to approach it! When people talk about playing small, they usually mention things like: Not charging their worthSelf-sabotagingAvoiding key projects and actionsNot being visibleNot going for their dreams! Does that mean that playing big is the opposite of this: Charging your worthLetting yourself have the win!Tackling key projects and taking difficult actionsBeing visible and building your brandGoing for your dreams! Probably! But, I think we can go further. In today’s episode, I’m going to break down the psychology of playing small and offer a very specific approach for showing up differently. 1. Grit vs. Campaign Thinking: The Danger of Living in Crisis Mode We often celebrate “grit” – the ability to push through, keep going, get it done. Angela Duckworth even made it famous in her work on success, showing that grit (passion + perseverance) is a better predictor of long-term achievement than IQ or talent. But grit without vision is just survival. If you wake up every day thinking, “What’s broken? What needs fixing?” – that’s reactivity, not strategy. It’s a common pattern I see in entrepreneurs: Hustling for last-minute sales. Overbooking and over-delivering. Staying up late to make ends meet. That’s not bad – sometimes it’s necessary. But if you live there for too long, you’ll build a business around firefighting, not future-building. The Science: This is partly driven by your brain’s amygdala — the centre for fear and threat detection. When we’re uncertain or under pressure, it activates your fight-or-flight response. That’s when you default to solving immediate problems instead of building long-term solutions. But playing big requires prefrontal cortex thinking – the part of your brain responsible for planning, reasoning, and imagining the future. It’s not activated when you’re constantly stressed. The Shift: Playing big means stepping back to ask: “Where am I going? And what do I need to build this quarter, this year, to get there?” That’s campaign thinking. That’s strategy. Grit might get you out of a hole, but campaign thinking builds your true vision. 2. Passive vs. Directive Thinking: Who’s Really in Charge? One of the hardest ways we play small is by letting our emotions and beliefs steer our decisions. You know it’s happening when you say things like: “I just wasn’t in the right headspace today.” “I’ve always struggled with that.” “I just didn’t feel like it.” As someone who’s been prone to depressive episodes most of my life, I know what it’s like to feel low, unmotivated, even hopeless. But I also know this: You are not your thoughts. You are not your feelings. You are the person who notices them – and chooses what to do next. The Science: In cognitive behavioural therapy (CBT), there’s a powerful concept called cognitive distancing – the ability to observe your thoughts without attaching to them as truth. This is a cornerstone of emotional regulation and personal change. Instead of “I am overwhelmed,” you say, “I’m experiencing overwhelm.” That tiny shift gives you space to choose a different response. The Shift: A passive thinker lets the day happen to them. A directive thinker observes what’s happening – then acts anyway. They don’t wait to feel motivated. They create motivation using little tricks like going on a walk, promising yourself a reward in exchange for the work, creating a lovely environment to work just so you can get started. Sometimes that means waking up at 5am to do the hard thing first. Sometimes it means scheduling joy, like a movie or coffee out, just to trigger some dopamine and keep going. Motivating yourself to do the hard job is a skill. And it is a skill that can be learned. 3. Tasks vs. Projects: Are You Creating or Just Completing? Let me ask you this: If I opened your calendar for next week… Would I see tasks? Or would I see projects? Would I see time blocked out for: Writing your bookFilming your coursePreparing your TEDx talkBuilding your funnelPractising your speaking Or would I see: MeetingsAdminZooms booked in by other people“Reply to emails”“Post something on Instagram” The former moves your life forward. The latter keeps it ticking over. The Psychology: This is the difference between being busy and being effective. Our brains are wired to love “completion” – every time we tick off a to-do item, we get a dopamine hit. That’s why it feels good to stay in action mode. But it’s short-lived. Creative, meaningful work – the kind that actually grows your business – is messy. It’s nonlinear. You don’t get a hit every 15 minutes. You sit in discomfort. You wrestle. And you often feel like you’re failing right before you break through. The Shift: Playing big means prioritising outcomes over checklists. Not “...
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    20 mins
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