Tim Davidson didn’t become LinkedIn famous by playing it safe. He became unforgettable by leaning into his quirks: slicing fruit on video, wearing loud shirts, and lugging cardboard signs to B2B events. What started as scrappy experiments turned into a personal brand moat that now fuels his consultancy, B2B Riz.

It wasn’t overnight success. Tim failed three times at LinkedIn before finding traction in 2021 by going all-in on consistency. From there, he began borrowing ideas from TikTok and Instagram—like POV fruit-cutting videos—and remixing them for B2B. The result? A growing following of 25K+, a steady stream of inbound, and recognition from brands like Gong that reached out after seeing his posts.

Behind the antics is a surprising truth: Tim is an introvert. LinkedIn became his way to “pre-network,” so that at events people approached him instead of the other way around. His content strategy isn’t polished or corporate—it’s sticky, scrappy, and deeply human. For founders and marketers alike, his story proves that weird works.

In short, this episode shows how a lacrosse-player-turned-marketer hacked recall, borrowed from consumer playbooks, and turned eccentric experiments into a repeatable system for B2B attention.

Why Listen?

• From failed starts to 25K+ followers: how Tim finally cracked LinkedIn
• Why quirks (fruit, shirts, signs) create stronger brand recall than polish
• The “borrow and remix” playbook for adapting B2C tactics to B2B
• How content helped an introvert thrive at events and build surface area
• Why real ROI = DMs and relationships, not vanity metrics
• Campaign thinking: why 12 cardboard sign events beat one-off stunts
• Scrappy beats polished: tripods, DIY setups, and persistence
• Weirdness as a moat in a sea of sameness

Chapter Timestamps

00:00:00 - Intro
00:03:00 - Failing on LinkedIn (three times)
00:06:14 - Cardboard + Tripod Campaign
00:10:20 - The DM from Gong that changed everything
00:12:40 - Birth of the Fruit-Cutting Videos
00:15:20 - Borrowing B2C for B2B
00:20:00 - Building a Personal Brand Moat
00:25:00 - Introvert Advantage: Networking Reframed
00:32:00 - Scrappy vs. Polished Content
00:38:00 - Outro

Notable Quotes

• “Even though the videos may make it look like I'm very extroverted, I am the complete opposite.”
• “I was too embarrassed to ask someone to take a picture of me—so I brought a tripod and did it myself.”
• “The first time a PM at Gong DMed me… that was the traction I needed to keep going.”
• “People started commenting: cut this fruit, cut that fruit—and suddenly fruit cutting became a recall device for B2B.”
• “Some events didn’t like the cardboard signs, but that campaign built my brand more than anything else.”
• “I’m a little weird. But weird is sticky.”
• “Borrow from B2C, remix for B2B—that’s where the best ideas come from.”

Actionable Takeaways

• Post consistently for 6–12 months before judging results—consistency compounds.
• Lean into quirks: what feels weird often becomes your brand recall device.
• Steal formats from B2C platforms (TikTok, IG) and adapt them to LinkedIn.
• Prioritize engagement signals like DMs over vanity likes or impressions.
• Think campaigns, not one-offs—repeatable stunts build memory.
• DIY scrappiness beats waiting for polished production.
• Content flips networking: your posts make events easier for introverts.
• Weird works—quirks become moats in a saturated LinkedIn feed.

Stay Connected

Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!

Tim Davidson's Linkedin:

Hootsuite’s CEO Irina Novoselsky has turned her personal LinkedIn feed into a bona-fide growth channel. Early experiments taught her that “leading with product is just propaganda” that repels readers, so she flipped to a give-first cadence Hootsuite calls “nine times before you take once”.

That mindset shift, paired with a ruthlessly consistent 20-to-30-minute daily routine of posting and high-value commenting—even from taxis between meetings—keeps her visible without swallowing her calendar. The results? In Q1 2025 alone she logged 10 million impressions and showed up on 37 percent of all Hootsuite deal calls tracked in Gong, while internal attribution shows about 40 percent of net-new pipeline now traces back to her LinkedIn presence. Those numbers have opened doors to multimillion-dollar RFPs and accelerated renewals.

Irina’s operator chops make the story even sharper. Before taking Hootsuite’s helm in 2023, she cut her teeth at Morgan Stanley and Apollo and executed a turnaround as CEO of CareerBuilder at just 32. Today she applies the same data-driven discipline to social: testing formats, doubling down on what lands, and empowering her 1,500-person team with the engagement insights her feed surfaces.

In short, this episode shows how a Fortune-level leader uses a lightweight, value-forward LinkedIn habit to create real pipeline, brand affinity, and even unexpected CEO-to-CEO friendships—proof that strategic generosity at scale still wins on the timeline.

Why Listen?

• 40 % of inbound pipeline now traces back to Irina’s LinkedIn posts
• 30-minute daily playbook that any founder can copy
• Follower count ≠ reach — 100 motivated followers can still drive million-view posts
• Gen Z’s silent buying journey (84 % decide before a sales call) and how to stay on their list
• DMs obliterate email with 90 %+ open rates
• Employee-led megaphone: people trust people; empowering staff ≫ brand page

Chapter Timestamps00:00:00 - Intro

00:08:37 - Kill the Propaganda
00:19:00 - Social → Revenue Loop
00:22:14 - Decoding Gen Z Buyers
00:25:40 - DMs vs Email
00:34:13 - Follower ≠ Reach
00:37:00 - Social Isn’t Junior Work
00:38:00 - Outro

Notable Quotes

1. “Give nine times before you take once.”
2. “This generation… will do anything not to use the phone to talk to you.”
3. “You don’t need a huge followership to get reach.”
4. “People that see social as a job for the 22-year-old intern are the brands that slowly die.”
5. “Posting in a bathing suit? Save it for Insta—LinkedIn is still a professional room.”
6. “I spend 20–30 minutes a day on LinkedIn; that tiny input fuels multi-million-dollar RFPs.”
7. “Five billion people spend three hours a day on social—your customers are there.”
8. “An email open rate of 30 % is ‘fantastic’; DMs hit 90 %+ without breaking a sweat.”

Actionable Takeaways

1. Adopt the 9 : 1 give/ask ratio to build trust fast.
2. Block 30 mins daily — half for posting, half for smart commenting.
3. Turn employees into creators; their voices convert better than logo posts.
4. Warm-prospect with DMs — automated value drops crush email open rates.
5. Speak to Gen Z’s research style: authentic stories > cold calls.
6. Track what matters: post mentions in Gong calls and CRM notes, not vanity likes.

Stay Connected.

Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!

• Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick
• Spectamur website: https://spectamur.com
• LinkedIn Famous LinkedIn Page:

Picture a CEO who treats LinkedIn less like a résumé warehouse and more like a personal blog feed—every post a mini-broadcast engineered from fresh customer data, punchy storytelling, and a dash of AI. That’s Peter Caputa IV. Armed with his marketing team and a “PeteGPT” content engine that mines interviews and survey insights, he shows up in the feed almost daily, rewrites most of the drafts himself to keep the voice human, and watches the metrics roll in: 330-plus posts, 3 million impressions, and roughly 100 free trials of Databox every single month.

Yet the real magic isn’t the numbers—it’s that followers still feel like they’re chatting with the guy they met at a conference, not a corporate logo in disguise. In this episode we unpack how Peter balances ruthless data discipline with founder-level authenticity, proving you can scale trust without turning into clickbait.

Why hit play?

• Hear the exact system Peter calls “PeteGPT”: customer interviews → GPT draft → Asana/Google Docs → his own 50 % rewrite → AuthoredUp scheduling.
  
  
  
• Learn why publishing daily is the keystone—prospecting and ads work only after your audience trusts you.
  
  
  
• See the numbers: 330+ posts, 3 M impressions, 40 k engagements and ±100 Databox trials/month in the last year alone.
  
  
  
• Get Peter’s playbook for turning “comment for the ebook” from gimmick to real demand validation.
  
  
  
• Reframe LinkedIn as a “stay-in-touch” channel that nurtures customers and partners between emails or events.
  
  
  

What we cover

• 00:02 – Peter’s back-story: from launching HubSpot’s agency program to leading Databox.
  
  
  
• 00:14 – Inside the “PeteGPT” content engine.
  
  
  
• 00:17 – Databox research: posting vs. prospecting vs. ads—what actually moves revenue.
  
  
  
• 00:25 – Measuring impact: self-reported attribution & the 24 % social-signup stat.
  
  
  
• 00:32 – Customer-driven content: interview 2-3 customers, write their story, repeat.
  
  
  
• 00:35 – Rant: “Give us RSS-level control of the feed!”
  
  
  
• 00:38 – Lightning round on algorithms, trends that should die, and time management.
  
  
  

Top takeaways

1. Founder-as-Broadcaster – “People want to talk to people, not logos.”
   
   
   
2. Consistency > Clever hacks – Daily posting makes every other LinkedIn play work harder.
   
   
   
3. Mine your customers for content gold – Real stories beat keyword rewrites every time.
   
   
   
4. Measure what matters – Track self-reported attribution and word-of-mouth, not just link clicks.
   
   
   
5. Time budget is real – Even a CEO spends 2–3 hours/day posting, commenting and DM-ing.
   
   
   

Memorable quotes

• “People want to talk to people, not logos.”
  
  
  
• “If you’re not posting, your prospecting and ads won’t work on LinkedIn.”
  
  
  
• “I still spend two to three hours a day on LinkedIn”
  
  
  
• “I hate the ‘comment for the ebook’ trick, but I still do it because it works.”
  
  
  
• “The thing I hate about LinkedIn is the algorithm deciding what I see—I want more control.”
  
  
  

Stay Connected.

Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!

• Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick
• Spectamur website: https://spectamur.com
• LinkedIn Famous LinkedIn Page: https://www.linkedin.com/co