Gaetano DiNardi didn’t go all in on LinkedIn with a 7-day posting strategy, a ghostwriter, or growth hacks. He took the opposite approach—posting twice a week, saying exactly what he thinks, and letting his track record speak louder than any thread formula ever could.

From scaling Sales Hacker and Nextiva to building a high-leverage consulting business off referrals alone, Gaetano has quietly grown one of the most respected voices in B2B marketing. He’s built a powerful network, driven client work without a website for years, and built a brand by being honest, sharp, and (when necessary) controversial.

In this episode, Gaetano joins Brad to unpack why he never chased virality, how comment sections create clients, and why your follower count doesn’t matter if the right people aren't watching.

If you want to grow a presence that attracts opportunity—and still sleep at night—this episode is your playbook.

What You’ll Learn in This Episode:
→ Why Gaetano never used pods, templates, or scheduling hacks
→ How he built a strong network of 1st degree connections through content collaborations
→ The pros and cons of being “too visible” inside a company
→ How he filters his LinkedIn connections to stay relevant
→ The hidden power of comments
→ Why brand search may become the SEO unlock in an AI world
→ The reason he finally launched a website after 4 years of consulting
→ Why posting to the right 500 people beats reaching 50,000 strangers

Memorable Quotes:

• “You can’t capture demand for something that doesn’t exist.”
• “I didn’t have a goal. I just wanted to bring visibility to what we were doing at Sales Hacker.”
• “I’ve never gotten a single client through SEO. Every one of them came from LinkedIn or a referral.”
• “If you're faking your way through content, people will feel it. Just post what you actually think.”
• “The ROI of LinkedIn is insane. It’s the best thing I ever did for my career.”
• “Everybody wants to copy Chris Walker. But the truth is, you can’t copy.”

Tactical Takeaways:
→ Don’t overthink posting—just start and get reps in
→ Repurpose long-form content into LinkedIn posts weekly
→ Avoid gimmicks and comment bait if you want real credibility
→ Track engagement by referrals, DMs, and intros—not just likes
→ Prune your first-degree network to increase signal over noise
→ Use LinkedIn to build leverage, not just to grow a following

People, Tools, and Resources Mentioned:
→ Sales Hacker
→ Nextiva
→ Aura
→ SEMrush
→ ChatGPT
→ Otter.ai
→ Substack

Follow Gaetano DiNardi:

• LinkedIn: https://www.linkedin.com/in/gaetanodinardi
• Website:https://cxl.com/

Stay Connected.

Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!

• Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick
• Spectamur website: https://spectamur.com
• LinkedIn Famous LinkedIn Page: https://www.linkedin.com/company/linkedinfamous
• Subscribe to LinkedIn Famous on Substack: https://linkedinfamous.substack.com

Kathleen Booth, the CMO of Pavillion, didn’t become one of LinkedIn’s top B2B voices by chasing attention, she earned it by showing up every single day. What started as a year-long experiment turned into speaking gigs, job offers, and eventually a seat in LinkedIn’s official Creator Program. And she did it without pods, hacks, or engagement bait—just honest content, a clear point of view, and relentless consistency.

If you’re a founder, marketer, or exec looking to build long-term credibility without compromising your integrity, this episode is your blueprint.

What You’ll Learn in This Episode:
→ Why Kathleen started posting daily out of sheer defiance—not strategy
→ How her LinkedIn presence led directly to job offers, clients, and consulting gigs
→ The exact workflow she uses to go from voice note to published post
→ Why she hit a posting slump—and what helped her break out of it
→ How to evolve your content as your role shifts from doer to leader
→ Why she doesn’t chase virality—but still gets 500+ comment posts
→ The underrated power of engaging like a human, not a brand
→ How LinkedIn changed her career (and could change yours too)

Memorable Quotes:
→ “I wasn’t selling a course. I wasn’t trying to build up my resume. I just didn’t want the guys to have all the fun.”
→ “I’m just using ChatGPT to help me write a LinkedIn post. I don’t think I’m out there killing literature.”
→ “There were times when I had a CEO say to me, ‘I’m hiring you because of your LinkedIn presence.’”
→ “It felt weird to post about wins that weren’t mine anymore… that was a shift I had to navigate.”
→ “The content that lands? It usually starts with: ‘If I’m feeling this, then other people must be too.’”
→ “Your edge in an AI-saturated world is original data, a unique POV, and real human connection.”

Tactical Takeaways:
→ Commit to consistent posting—even if you don’t know the end goal
→ Use Otter + ChatGPT to speed up creation without losing your voice
→ Evolve your voice as your role evolves (from “doing” to “observing”)
→ Don’t rely on engagement pods or hacks—build real trust
→ Measure impact in opportunities, not likes
→ Show up for the people who need to see someone like you doing it

People, Tools, and Resources Mentioned:
→ LinkedIn B2B Creator Program
→ Otter.ai
→ ChatGPT
→ Marketing AI Institute

Follow Kathleen Booth:
LinkedIn: https://www.linkedin.com/in/kathleenbooth
Pavilion: https://www.joinpavilion.com/

Stay Connected.

Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!

• Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick
• Spectamur website: https://spectamur.com
• LinkedIn Famous LinkedIn Page: https://www.linkedin.com/company/linkedinfamous
• Subscribe to LinkedIn Famous on Substack: https://linkedinfamous.substack.com

Ryan O’Hara doesn’t sound like anyone else on LinkedIn—and that’s the point. A former sales exec turned creator-founder, Ryan built his brand by doing what most people are too afraid to try: showing up as a full-blown character with jokes, skits, and saxophones.

In this episode, Ryan joins Brad to talk about how he went from cringey outreach videos to viral growth, what creators get wrong about “value,” and why building a memorable presence isn’t about perfection—it’s about consistency, creativity, and tone.

If you're tired of trying to game the algorithm or fake your way to influence, this episode is for you.

What You’ll Learn in This Episode:

→ Why LinkedIn is a stage—not a resume
→ How Ryan creates content while walking 6 miles a day
→ What happened when one of his videos hit 200K+ views in beta
→ The difference between content and media (and why it matters)
→ How Pitch Fire was inspired by steak dinners and Saturday Night Live
→ Why “entertain first, educate later” is his golden rule
→ The easiest way to stand out without fancy equipment
→ What to avoid if you don’t want to look like a LinkedIn clone
→ The power of creating a consistent character online
→ Why familiarity builds faster than virality

Memorable Quotes:

→ “The trick with LinkedIn is you have to build up your character.”
→ “Your content should feel like a show, not just a feed of random posts.”
→ “Most sales content is awful. It’s not made for buyers—it’s made for marketers to feel smart.”
→ “You don’t need gear. You need tone.”
→ “I hate comment farming. It drives me crazy.”

Tactical Takeaways You Can Apply Today:

→ Build a personality, not just a presence
→ Use repeatable formats to simplify content creation
→ Record short videos on the go—no script, no pressure
→ Hook with humor, then teach once you’ve earned attention
→ Post consistently so your audience feels like they know you
→ Avoid comment-bait tactics that dilute your credibility
→ Make content people would actually want to follow

People, Tools & Resources Mentioned:

→ Pitch Fire – Ryan’s video-based sales platform

→ LeadIQ – Where Ryan built his early brand

→ Google Slides – His go-to tool for DIY video content

→ 90s Sitcoms & SNL – The creative influence behind his video style

Follow Ryan O’Hara:

→ LinkedIn: https://www.linkedin.com/in/ryanohara
→ Pitch Fire: https://www.pitchfire.ai

Stay Connected.

Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!

• Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick
• Spectamur website: https://spectamur.com
• LinkedIn Famous LinkedIn Page: https://www.linkedin.com/company/linkedinfamous
• Subscribe to LinkedIn Famous on Substack: https://linkedinfamous.substack.com