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In this episode of the Legend Effect Podcast, host Howie Chan interviews Lisa Bragg, a strategic visibility expert, a former broadcast journalist turned entrepreneur, and author of Bragging Rights. They delve into how great work won't speak for itself and how self-advocacy is the superpower that will allow you to be seen, to influence, lead, and create lasting impact.

The discussion emphasizes that if you're not bragging or self-promoting, you're getting left behind. Lisa provides us with your roadmap out of hiding. She shares easy first steps and strategies to start bragging the right way, the pitfalls to avoid on your path to standing out, and gives you the push you need to start advocating for yourself today.

Episode Breakdown:

03:26 The value of sparkle and showing up with shine, shimmer, and bravery

08:21 The evolution of the word brag into something negative

10:10 The biggest lie we've been told about bragging

10:55 What makes bragging either icky or not

15:04 When bragging goes wrong

17:33 Easy first steps to start bragging the right way

22:08 Lisa guides Howie through reaching potential podcasting guests

27:43 Self-promotion, effectively reaching out cold, and opening doors

33:42 The importance of amplifying what you're doing again and again

38:22 Overcoming internal barriers to bragging

39:58 Why your work won't speak for itself

43:48 The risks and rewards of standing out

46:05 Don't humble brag, do this instead

49:21 The power of sharing the story behind everything

52:16 Stop holding back, start advocating for yourself today

56:06 How to avoid over-bragging

57:42 Always think of your audience and don't make things up

1:02:34 Find the shortcut to your future through self-advocacy

1:07:08 A letter to Lisa Bragg’s younger self

From Our Guest:

Website

LinkedIn

Instagram

Get the book, Bragging Rights.

Catch up with my interview with Fotini Iconomopoulos.

Legendary Quotes:

“ It's not a Me, Me, Me journey when we are doing bragging and self-promoting. It's really how do I make sure that people know where I am of service and then how do I bring other people along the way.” – Lisa Bragg

“ You don't have to constantly start something brand new all the time. We don't have to have a million ideas. We can just even have one really solid idea. And be known for that over and over again. That'll give you influence.” – Lisa Bragg

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

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Want to go from unknown to unforgettable in 44 simple steps?

Check out my Personal Brand Checklist.

In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a series of short episodes - Solo Sesh (sessions), he is bringing you the best strategies and ideas from scientific studies and the legends among us, so you can live your version of legendary.

He delves into  why your brain fights against being different, why being unique isn't just a fluffy brand exercise, it's actually science, and how to define your edge and your ability to show up different in a sea of sameness.

The discussion emphasizes that if you don't stand out,  you will not get attention, you will not be able to influence, and you will not be able to get where you're trying to go. Howie provides some neuroscience insights and a three-step framework to help you figure out YOUR different, which he backs up with powerful stories of brands that managed to step out of the crowd.

Episode Breakdown:

02:25 Why being different is so hard

03:23 Salience: what our brains are actually designed to notice

04:50 The story of an intensely unique brand that broke through

07:22 Step 1: Study the competition

09:46 Step 2: Find the opportunity

11:20 Step 3: Test the edge

12:17 How to break the psychological barrier and stand out the right way

15:07 What's one unique thing that could change your trajectory ?

From Me:

Website

LinkedIn

Instagram

Learn more about Liquid Death here.

Legendary Quotes:

“ If you say the same things, if you show up the same way, it's all gonna blend into the background. So you will not get attention, you will not be able to influence, you will not be able to get where you're trying to go.” – Howie Chan

“ The irony is this: the very thing you fear sharing the thing that makes you feel that you are weird, you're different, you're being cast out, is the thing that people will thank you for.” – Howie Chan

" Sameness is safe. Different gets remembered. Always–different is better than being better." – Howie Chan

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Follow, subscribe, and don’t forget to leave a rating and review!

Produced by Ideablossoms.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

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In this episode of the Legend Effect Podcast, host Howie Chan interviews Brian Ahearn,  one of only a dozen people in the world certified to teach Dr. Robert Cialdini's method, and who has trained thousands of professionals on how to ethically move people to action.

They delve into how to become more persuasive by serving instead of manipulating, as well as the everyday influence that shapes our lives. The discussion emphasizes the importance of not only learning or teaching the principles of ethical influence but also living them out.

Brian provides powerful models and frameworks to help you apply the principles of persuasion and influence, such as the T.I.M.E. method, the DEAL Model, and the Core Motive Model. He also shares how all of this can be used in real-life situations with stories of how he has successfully used these principles himself.

Episode Breakdown:

03:08 The impact of Brian's personal mission statement

05:58 Brian's journey to learning Cialdini's work and teaching it

11:48  What it takes to be an ethical influencer

14:26 The benefit of establishing genuine relationships

16:02 Don't forget to focus on what actually matters

17:53 How Pre-suasion can make all the difference

22:38 Using the T.I.M.E. framework to set the stage for persuasion

28:01 The seven principles of influence in practice

30:19 Powerful models and frameworks to help you apply the principles

33:00 How using sticky notes can completely change the game

37:39 Combining and amplifying different principles of influence

42:29 The "8th principle": building and leveraging a strong personal brand

50:11 The true power of the relationship part and ways to nurture them

55:22 How Brian lives out his brand and the  principles of influence

57:46  The most powerful principle to influence ourselves

1:00:19 Consistency, belief, identity, and attentiveness

1:05:19 Increase the happiness at home with this advice

1:08:06 A letter to Brian Ahearn’s younger self

From Our Guest:

Website

LinkedIn

Youtube

Facebook

Get the InfluencePEOPLE Books.

Watch Brian's TEDxNewAlbany Talk.

Catch up with my interview with Will Storr.

Also, catch up with my interview with our mutual friend, Steve Martin.

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Hosted by Ausha. See ausha.co/privacy-policy for more information.