Don't want to miss the unveiling of the new chapter with the show? Make sure to subscribe to the podcast and be the first to listen to episode 50, with none other than the Godfather of Influence himself.

In preparation for our very special guest in episode 50, today, host Howie is hitting replay on his interview with Steve Martin, an expert on influence and persuasion and the CEO of Influence At Work.

They delve into how the answer isn’t always more data, what it actually takes to ethically persuade someone, and the power of story to bring someone to your side. The discussion emphasizes that having a compelling case is not enough to influence and persuade people.

Steve dropped one of the most underrated gems of the show in this episode, so it's worth listening to again. He breaks down what it takes to truly influence and persuade someone with the three-part influence equation + the biggest mistakes people make when trying to persuade others–and how to avoid them.

Episode Breakdown:

04:12 How Steve ended up in the world of persuasion and influence

07:09 What most don’t know about Cialdini’s revolutionary book, Influence

10:54 Having a compelling case is actually not enough

18:34 How to be an influential individual or brand–not just now but in the long run

21:54 The influence equation: how it came to be and what it’s all about

27:20 Applying the influence equation with real-life examples

31:34 How context affects influence and persuasion

34:47 The essential role of story in successful influence

36:58 The 2 biggest mistakes that keep you from the outcome you want

45:41 The messenger traits that make people listen

51:41 The one skill that’s always in high demand–even in the age of AI

59:43 How to guarantee the best results

1:07:09 A letter to Steve Martin’s younger self

From Our Guest:

Website

LinkedIn

Find all his books here.

Check out Steve Martin’s course for The Economist, Influence and persuasion in business.

Catch up with my interview with Will Storr in episode 17 of the podcast.

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

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In this episode of the Legend Effect Podcast, host Howie Chan delves into storytelling, but he isn't just telling you to tell your story; he's also teaching you how to do it successfully. The discussion emphasizes that stories don't have to be epic or crazy to be powerful. They just need to be from you.

Howie breaks down the brain chemistry behind great storytelling, walks you through the five factory settings of your audience's mind, and provides you with a framework that will shift how you write and share stories from now on.

Episode Breakdown:

01:37 When Howie's introduction fell flat at a  networking event

02:32 The five factory settings of the brain

03:41 The four-part story framework

04:45 What Howie should have said at the event instead

07:00 The power of telling a personal story

08:47 Start standing out and becoming unforgettable today

From Me:

Website

LinkedIn

Instagram

Catch up with my interview with Karen Eber to learn more about the five factory settings of the brain.

Legendary Quotes:

“ It wasn't because I was boring, it's because I wasn't telling a story. Me, the person, is interesting. I know that. But I was almost reciting a headline or a resume or something, it's very robotic.” – Howie Chan

“ You don't have to say, 'Oh, Howie, I don't have any stories.' Take any facet, anything that you want to say, and put it in that [four-part framework], and you have a story.” – Howie Chan

“ Instead of telling them a cookie-cutter, one-line about who you are or what you do, you tell them a story that can connect. And they don't have to be epic or crazy to be powerful. Often, the best stories are personal. They're small, but they just need to be from you.” – Howie Chan

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Follow, subscribe, and don’t forget to leave a rating and review!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Want 75 hacks to become more charismatic?

Get your FREE copy of my Charisma Tactical Toolkit.

In this episode of the Legend Effect Podcast, host Howie Chan interviews William Hanson, a leading authority on etiquette and influence who advises royalty, banks, and global brands.

They explore how manners, often seen as outdated, help us connect across cultures, lead with influence, and simply be kind.

William explains the difference between manners and etiquette and shares practical tips to show up with confidence, clarity, and connection in any setting.

Episode Breakdown:

02:41 How William handles others' opinions about his agitating content

06:39 The difference between manners and etiquette

08:29 When to break the rules of etiquette

10:24 The role of etiquette rules for community and belonging

12:32 The consequences of a world where everyone is insecure

13:58 Making etiquette more accessible and William's book cover controversy

18:32 How manners and etiquette rules help and why they matter

25:17 Navigating an etiquette mishap

27:47 Two powerful habits that we could all benefit from having

32:12 What it takes to leave a good first impression

36:07 How to give a good handshake and get out of an awkward one

39:47 The importance of leading by example

41:04 How to approach etiquette rules in a different culture

42:45 Keeping up with the changes in social etiquette

46:43 Breaks in etiquette that drive William mad

49:07 William's viral, controversial How To Eat videos

54:02 How to be more influential as a leader and as a new neighbor

58:01 The power of humor and not taking yourself too seriously

1:01:04 One etiquette rule on its way out and what should remain

1:03:46 A letter to William Hanson’s younger self

From Our Guest:

Website

YouTube

Get the book, Just Good Manners.

Podcasts, Help I Sexted My Boss and The Luxury Podcast.

The cringe comments video that Howie shows William at the start.

How To Eat videos: Banana, Rice, and Peas.

Catch up with my episode with 6x USA Memory Champion Nelson Dellis to learn how to remember names.

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Hosted by Ausha. See ausha.co/privacy-policy for more information.