The Law Of Candor In Marketing
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The Law Of Candor In Marketing
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About this listen
This week's episode I dive into one of the rules of marketing called The Law of Candor. It's a simple premise wherein you admit a negative so your prospect gives you a positive. I'll give some examples of how this worked with some famous advertising and marketing campaigns and a few personal experiences with small businesses that have used it.
For more info, go to dontheadguy.com
Thanks for listening,
Don "The Ad Guy"
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