Travis Schertz has worn a lot of hats—pizza shop owner, bar operator, and now, the guy running a concrete company. But the real story isn’t just what he does—it’s how he moves. In this episode of The Concrete Truth, Travis opens up about the chaos, the lessons, and the grind behind each chapter of his life. From long days and late nights to learning the hard way what it means to lead, Travis keeps it raw, real, and honest. If you're hustling toward something bigger, this episode will hit home.

You don’t get a second shot at a first impression. In this episode, we break down what it really means to look the part and act the part in business—and why both matter more than you think. From dressing with intention to following through like a pro, we cover the habits that separate the serious from the sloppy. Whether you’re leading a brand or building your name, your image speaks before you do—and your behavior seals the deal. Show up sharp. Deliver without excuses. Dominate the space you’re in.

Lorenzo, lead vocalist of Boogie and the Yo-Yo's, joins the show to get brutally honest about the highs of the stage and the lows behind the scenes. As the lead singer chasing dreams, he also found himself battling alcoholism and the darkness that came with it. In this raw and powerful episode, Lorenzo opens up about what almost broke him—and what finally saved him.

We talk addiction, identity, recovery, and the road back to self-respect. This is about more than music—it’s about letting go of what kills you to find what heals you.