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The Influence of Celebrity endorsements on consumer behavior

The Influence of Celebrity endorsements on consumer behavior

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One of the most significant impacts of celebrity endorsement is its ability to influence consumer behavior. Research has revealed that consumers tend to trust celebrities more, which affects their purchasing decisions. Join us on todays show from 3pm-5pm live on GhanaTalks Radio.

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.