The Hidden Power of Sound: How Great Ads Bypass Logic and Build Belief
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The Hidden Power of Sound: How Great Ads Bypass Logic and Build Belief
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About this listen
Most advertisers are chasing attention. The smartest ones?
They’re using sound to create belief. In this episode of Todd Liles and the Wizard of Ads, Roy H. Williams and Todd Liles reveal the overlooked science behind audio persuasion...and why radio still delivers ROI that digital can’t touch.
What's Inside:
-Why sound bypasses logic and goes straight to emotion
-How echoic memory embeds your brand in the brain
-The real reason radio still works — even when you think no one’s listening
-Why the best ads are poetic, not transactional
-And how to make people believe in your message, not just hear it
If you're relying on visuals to sell, you're missing the deeper game.
If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.
📌 Connect with Todd Liles: Website | Instagram | Linkedin
🔗 Full show notes and resources: www.toddliles.com/wizard