The Hard Truth About Beauty Innovation with Steven J. Edelstein
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
The Hard Truth About Beauty Innovation with Steven J. Edelstein
-
Narrated by:
-
By:
About this listen
Send us a text
Steven J. Edelstein, VP of Growth & Partnerships at MyFBAPrep, joins Lara Schmoisman to unpack why most brands fail before they scale—covering pricing strategy, supply chain traps, trade show mistakes, and the future of beauty innovation through personalization and smarter storytelling.
We'll talk about:
- Why pricing strategy must start with your audience—not just your ingredients
- The real margin rules that make or break a brand
- The hidden costs in supply chain and trade shows that drain young businesses
- How copying formulas and white-labeling kills true innovation
- Why personalization and lifestyle-driven products will define the next decade
- The shift from discounts and one-off sales to loyalty and continuity programs
- How to create emotional connection that keeps customers coming back
- The future of beauty: smarter delivery systems, niche focus, and brands that actually solve problems
For more information, visit Steven J. Edelstein's LinkedIn.
Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
Support the show
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.