The Gymshark Playbook (Part 2): Mastering Suppliers, Customers & Scaling Smart
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The Gymshark Playbook (Part 2): Mastering Suppliers, Customers & Scaling Smart
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About this listen
What happens when a local startup takes control of its supply chain and its customers? It builds a billion-pound brand that never opens a single retail store.
In Part 2 of The Gymshark Playbook, Adam and Josh continue their deep dive into how Gymshark applied Porter’s Five Forces—focusing on the last two: Supplier Power and Buyer Power. More importantly, they show how local businesses can steal these strategies to scale smarter and faster.
💡 You’ll learn:
Why controlling your supply chain (even a little) boosts profit and quality
How to reduce your dependence on suppliers and third parties
Why direct-to-consumer is more than a buzzword—it’s a local business power move
How to build a loyal customer base that doesn’t price shop
The art of differentiation (hint: don’t try to be cheaper, be better)
Whether you’re running a bakery, gym, restaurant, or local agency—this episode is packed with practical examples to help you outmanoeuvre bigger competitors and win long term.
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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london
Josh for SEO: hello@improvemysearchranking.com | www.improvemysearchranking.com
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