The Gymshark Playbook (Part 2): Mastering Suppliers, Customers & Scaling Smart cover art

The Gymshark Playbook (Part 2): Mastering Suppliers, Customers & Scaling Smart

The Gymshark Playbook (Part 2): Mastering Suppliers, Customers & Scaling Smart

Listen for free

View show details

About this listen

What happens when a local startup takes control of its supply chain and its customers? It builds a billion-pound brand that never opens a single retail store.

In Part 2 of The Gymshark Playbook, Adam and Josh continue their deep dive into how Gymshark applied Porter’s Five Forces—focusing on the last two: Supplier Power and Buyer Power. More importantly, they show how local businesses can steal these strategies to scale smarter and faster.

💡 You’ll learn:

  • Why controlling your supply chain (even a little) boosts profit and quality

  • How to reduce your dependence on suppliers and third parties

  • Why direct-to-consumer is more than a buzzword—it’s a local business power move

  • How to build a loyal customer base that doesn’t price shop

  • The art of differentiation (hint: don’t try to be cheaper, be better)

Whether you’re running a bakery, gym, restaurant, or local agency—this episode is packed with practical examples to help you outmanoeuvre bigger competitors and win long term.


---

For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠


---

Search Everywhere Keywords

how Gymshark started, Gymshark business model explained, Gymshark marketing strategy, Gymshark success story, Ben Francis Gymshark story, billion dollar brand Gymshark, Porter’s Five Forces example Gymshark, how to grow a local business UK, small business marketing podcast UK, how to compete with big brands, ecommerce success Gymshark, building a brand from scratch UK, direct to consumer strategy explained, Gymshark case study podcast, Gymshark vs Nike business, SEO tips for local businesses, marketing tips for small businesses UK, how to scale your business UK, startup to billion pound brand, Gymshark branding lessons, local business growth strategies, UK marketing podcast, what is Porter’s Five Forces

What listeners say about The Gymshark Playbook (Part 2): Mastering Suppliers, Customers & Scaling Smart

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.