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The Growth of the Running Industry

The Growth of the Running Industry

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 In this episode we speak with Christina Henderson about the current state of the running industry and trends that are bringing more people into the sport. Brands today are focusing on: localism, sustainability, digital integration, and experiential retail. What does that mean for you as a consumer of running-related products and culture? Christina Henderson is the director of The Running Event -North America’s premier run and outdoor specialty retail conference and trade show. She has been recognized as one of the "25 Women to Watch" in the running industry. Christina is a graduate of Columbia University and the University of Texas at Austin.
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