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The Growth Diaries

The Growth Diaries

By: Cassie Evans
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Join Business Growth Specialist, Cassie Evans and fellow entrepreneurs, as they document the journey of personal and professional growth. Unlock insight into the experiences, learn from their challenges & successes and gain actionable advice to support your own growth!2024 Economics Leadership Management & Leadership
Episodes
  • How to Grow Your Business This Summer (Without Working All Hours)
    Jul 24 2025

    Summer is fast approaching, and your schedule is about to get completely chaotic!

    Six weeks of juggling family plans, school holidays, and trying to squeeze in work while keeping your sanity intact. It's no wonder most business owners hit pause on growth (but that's exactly where they're going wrong)

    Growth doesn't disappear in summer. It just looks different.

    While everyone else is either working themselves into the ground or completely switching off, you can be quietly and strategically moving forward without adding 10+ hours to your working week.

    In this episode, I'll share four smart ways to keep your business growing during the summer months, strategies that work while you're building sandcastles....not stuck in social scrolls.

    I’ll cover:

    • Why growth doesn’t have to stop when life gets busy

    • How to nurture the connections you already have for hidden opportunities

    • The power of doubling down on what’s already working

    • How to network naturally at summer events without the sales pitch pressure

    • Why stepping back and observing can be your secret growth weapon

    So if you want to keep your business moving forward this summer, while still enjoying your well-deserved downtime, then grab your sunscreen and your notepad because we're about to make this your best summer yet.

    CONTINUE THE CONVERSATION:

    Click here to join our WhatsApp community chat

    Useful Resources:

    Free Guide: Most Effective Types of Market Research

    Work with Cassie Evans:

    The Competitive Edge

    The Growth Booster

    Book a Coffee Chat

    Connect with Cassie Evans:

    Website

    Instagram

    Facebook

    LinkedIn

    Show More Show Less
    25 mins
  • The Client Journey Mistake That's Costing You £1,000s
    Jul 10 2025

    Your potential clients are out there right now, shopping around. They're comparing your offers to three other people, reading reviews and stalking your competitors' websites. And honestly? Most of us have zero idea what they're actually finding when they do that research.

    Too many business owners are genuinely confused about why prospects ghost them or choose someone else, which is why in this episode, I'll be chatting about the client journey mistake that's quietly costing you sales (and why you probably don't even know it's happening.)

    I’ll cover:

    • Why building your client journey from your own perspective is costing you clients

    • What your potential clients are actually doing behind the scenes before they choose

    • How skipping competitor research quietly drains your sales

    • Why guessing what clients want is a dangerous game

    • The investigative approach I use to turn assumptions into solid evidence

    So if you're tired of watching potential clients slip away to competitors and you want to finally understand what's really happening in those crucial weeks before they make their decision, this episode will help you build a client journey that actually converts.

    CONTINUE THE CONVERSATION:

    Click here to join our WhatsApp community chat

    Useful Resources:

    Free Guide: Most Effective Types of Market Research

    Work with Cassie Evans:

    The Competitive Edge

    The Growth Booster

    Book a Coffee Chat

    Connect with Cassie Evans:

    Website

    Instagram

    Facebook

    LinkedIn

    Show More Show Less
    19 mins
  • The Questions You’re Too Scared to Ask Your Audience (But Really Should If You Want More Sales)
    Jun 26 2025

    We all want to know what’s really going on with our clients; what makes them tick, what holds them back, why they watch but don’t buy.

    But some questions just feel too raw to ask, and make your stomach drop just thinking about them.

    In this episode of The Growth Diaries, I'm unpacking why those tough, honest questions feel so scary and how having someone objective ask the right questions uncovers the honest feedback you need to grow.

    I'll share more on;

    • Why you’re avoiding the questions that matter (it’s not just fear, you’re too close to see clearly)

    • The polite trap and emotional investment that stop you from hearing the truth

    • How I play Business Detective to dig beneath surface answers and uncover honest feedback that actually helps you grow

    • What happens when you finally bridge the gap between what you think your audience wants and what they actually want

    If you’re ready to stop guessing and start acting on real evidence, this episode is your blueprint for getting honest answers that’ll make your offers impossible to ignore.

    CONTINUE THE CONVERSATION:

    Click here to join our WhatsApp community chat

    Useful Resources:

    Free Guide: Most Effective Types of Market Research

    Work with Cassie Evans:

    The Competitive Edge

    The Growth Booster

    Book a Coffee Chat

    Connect with Cassie Evans:

    Website

    Instagram

    Facebook

    LinkedIn

    Show More Show Less
    29 mins
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