You became a counsellor to help people, but what happens when someone says they can’t afford your full fee?

Do you offer a concession? A sliding scale? Say yes and quietly resent it – or say no and feel guilty?

In this episode of the Grow Your Private Practice Show, I dive into one of the most emotionally loaded decisions counsellors face: whether or not to offer concessions in private practice.

No judgment. No one-size-fits-all answer. Just a proper, honest conversation about the messy middle ground between compassion, sustainability, and valuing your time.

We’ll cover:

• What “concessions” actually mean, and how they differ from pro bono or reduced rates
• Why so many counsellors feel torn about lowering their fees
• Real-world ways to offer concessions without getting taken for granted
• Whether clients still value therapy if they pay less (and what to watch for)
• The role money mindset plays in how you feel about charging
• My own journey with offering concessions, and what I did.

Whether you currently offer reduced fees or not, this episode will help you reflect, reset, and make a choice that feels right for you – not just your clients.

✨ Related episodes:

The Hidden Impact of Money Issues in Private Practice, with Cathy Towers

Should You Offer Therapy Clients a Free First Session?

🌱 Want support with boundaries, pricing and private practice marketing?

Come join us inside the Grow Your Private Practice membership

Repurposing your content is supposed to make marketing easier… but does it ever feel like more work?

You’re not alone.

In this episode, I’m joined by social media manager and Instagram expert Sally Birks, who shares how to repurpose your content in a way that feels simple, aligned, and human – not robotic or repetitive.

We talk about how to:

• Turn one piece of content into several without it sounding the same
• Avoid the common mindset blocks that keep therapists stuck in content overwhelm
• Show up consistently on Instagram without burning out
• Make peace with reusing your own brilliant ideas (because yes, you absolutely can!)

Whether you’re new to repurposing or you’ve tried it before and felt stuck, this episode will give you permission to do it your way – and a whole new way to think about your existing content.

Sally Birks is a CPD-certified social media manager and strategist who helps founders turn their content into consistent clients. Through her signature blend of magnetic messaging, strategic content planning, and done-for-you management, Sally empowers business owners to sustainably grow their businesses without burning out or spending all day on Canva.

After leaving a stable career to travel solo, build a remote business, and live abroad, Sally now brings real-world experience, empathy, and clarity to her work. She’s passionate about helping business owners reclaim their time, amplify their expertise, and build brands that generate revenue even when they’re offline

Connect with Sally:

Instagram @SocialsBySally

Website Sally Birks

And you can work with Sally Birks HERE

🎧 Listen now to learn how to make your marketing feel lighter and less time-consuming.

Ever feel like marketing is made for loud, confident people – and definitely not for introverts like you?

You’re not alone. And you don’t have to fake it or force it to get found by more clients.

In this episode, I’m talking about how blogging can be a calm, confidence-building way to market your private practice, especially if visibility makes you want to hide under a blanket.

We’ll explore how blogging:

• Plays to your strengths as an introverted counsellor
• Helps you get found without having to be constantly ‘on’
• Builds trust and connection – without burning you out
• Can make marketing feel more natural (and less like you’re “doing it wrong”)

So if the thought of producing videos for social media makes you break out in hives, but you do want to grow your practice in a way that feels good, this one’s for you.

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Check out episode 7, where I chat with Fifi Mason about using introvert superpowers to attract more clients. And she should know, she's both an introvert AND works with introverts!

👉 Listen to 'Using Introvert Superpowers to Attract More Clients, with Fifi Mason'

The Vault – my free library full of practical, counselling-friendly blogging (and other) resources. 👉 Get instant access to The Vault

Need more support? Join the Grow Your Private Practice membership for monthly blogging workshops, prompts, Q&A calls, and a warm community that gets it. 👉 Click here to join us