Kelly Shaw shares his 50-year journey in sales leadership, revealing how focusing on quality rather than quantity builds stronger customer relationships and creates "raving fans" who become lifelong clients and referral sources. He explains how understanding personality types, finding the right mentors, and genuinely caring about customers can transform ordinary salespeople into extraordinary performers.

• Traveled extensively through Spain and Europe, maintaining a second home in Malaga
• Developed leadership style from Marine Corps experience and studying great military leaders
• Specializes in turning around retail operations by identifying the right metrics and salespeople
• Demonstrated how focusing on close ratios and customer satisfaction beats pure volume metrics
• Believes in selling as a service: "Selling isn't doing something to somebody, it's doing it for somebody"
• Recommends understanding customer personality types through frameworks like DISC
• Advocates for scripts that salespeople can internalize and make their own
• Emphasizes finding mentors who have achieved what you want to accomplish
• Suggests joining mastermind groups when direct mentorship isn't available
• Believes in surrounding yourself with people who energize rather than drain you
• Recommends always asking "why" to understand customers' deeper motivations

Download Kelly's free book through the link provided and reach him at kshaw@highticketteams.io for help with hiring, training, and motivating salespeople.

Connect with Ron
Just Make A Difference: Leading Under Pressure by Ron Harvey

Learn more about Global Core Strategies

.
.
.
.
.
Disclaimer:

The views and opinions expressed in this podcast are those of the speakers and guests and do not necessarily reflect the official policy or position of any organization or entity. The information provided in this podcast is intended for educational and informational purposes only and should not be considered as professional advice. Listeners should consult with their own professional advisors before implementing any suggestions or recommendations made in this podcast. The speakers and guests are not responsible for any actions taken by listeners based on the information presented in this podcast. The podcast is not intended to be a substitute for professional advice or services. The speakers and guests make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the information, products, services, or related graphics contained in this ...