This week, Laura Carabello, Principal Owner and Chief Creative Officer of CPR Strategic Marketing Communications, joins The Granite List. Live to discuss recent trends in benefit communications and publishing. Specifically, Sally and Laura dive into the importance of content creation, the evolving role of AI in communications, and the impact of private equity in the industry. In a costly and complex healthcare landscape, Laura highlights the need for your plan to have an effective, patient-centric communications strategy.

This week Paul Fried, founder of I Made the Arrangements, joins Leigh on The Granite List.Live to talk about why end-of-life planning is one of the most overlooked, yet most human, benefits an employer can offer. Paul shares how his team has reimagined wills, advance directives, and funeral planning into a compassionate, easy-to-use platform that empowers employees and relieves families during life’s most difficult moments. This conversation will challenge how you think about benefits and leave you with practical ways to support the people who make your business possible.

Pets are reshaping the concept of family - whether they are "starter children" or the substitute for those who decide not to have children at all, the pet at the center of the American home is a trend that's here to stay. Pets have officially graduated to the status of full-fledged family members, with budgets to match- and a someone with a sick pet at home can often mean a distracted, anxious, and disengaged employee. This week, we are joined by Aaron Oaks, CEO of United Pet Care, who explores how forward-thinking brokers can leverage pet benefits into more engaged employees, and happier, stickier clients.

In this episode, we explore the powerful impact of Five Wishes at Work, an innovative employee benefit that integrates end-of-life planning into workplace healthcare offerings. This week, Paul Malley, President of Aging with Dignity, joins the show to share how Five Wishes was inspired by the need for more compassionate and comprehensive healthcare benefits, addressing gaps in employee well-being that often go overlooked.

In this episode, Leigh and Paul dive into:

• the common pain points HR leaders face when it comes to end-of-life conversations and planning

• why it’s critical for organizations to offer proactive solutions

• real-world case studies that demonstrate the tangible benefits of implementing Five Wishes at Work

With trends around mental health and holistic well-being on the rise, this episode offers valuable insights into enhancing benefits programs with a thoughtful, impactful solution that truly supports employees!

Brokers know the drill: Open Enrollment rolls around, and suddenly you're juggling tech questions, client confusion, and a whole lot of noise. This week, Joe Fernandez, Chief Strategy Officer of Selerix, joins the show to dig into the often overlooked strategies that help brokers provide true solutions to their clients during open enrollment season. From better processes to real talk on personalization and tech overload, Joe provides his insight on the gaps brokers wish vendors would finally fill.

Whether you’re a benefits broker, HR pro, or just someone who’s been through a chaotic OE season, this episode includes some “finally someone said it” moments you’ll want to hear.

This week, Vinay Patel, Chief Pharmacy Officer for Proactive MD, joins the Granite List. Live to discuss Proactive MD's new product offering - Proactive Rx. Providing an enhanced quality of care and cost savings, the Proactive Rx program utilizes virtual pharmacists to collaborate with clinic staff. Join the conversation as Vinay details their innovative and proactive approach to pharmacy services.