
The Golden Nugget of PR and Marketing
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About this listen
In this episode, we welcome Rachel Gilley to discuss how to create and implement your PR and Marketing strategy, budgeting and cost allocation, and measuring performance and ROI. Specifically, we covered:
- The tools and frameworks in creating your strategy
- The Brand Playbook
- Creating the messaging framework
- Communicating the plan to internal and external stakeholders
- The Golden Nugget of information
- The shift of marketing from the physical to digital world
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.