The Future of Media Production with Melanie McGhee
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The Future of Media Production with Melanie McGhee
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About this listen
In an era where attention is fleeting and the competition for voter engagement is fierce, the role of media production in political campaigns has never been more critical. In this episode, we sit down with Melanie McGhee from MeanGreen Media to explore the evolution of political ad production. From automated video editing to hyper-personalized messaging, we’ll discuss the cutting-edge tools redefining campaign media and what’s next in the rapidly evolving landscape of political advertising.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.