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The Future of Fashion: Digital Product Passports & Marketing Innovation

The Future of Fashion: Digital Product Passports & Marketing Innovation

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Digital Product Passports (DPPs) are set to transform the fashion and luxury industries, bringing both regulatory challenges and exciting marketing opportunities. In this episode of That Martech Girl, host Rachel Gray sits down with an industry expert and fashion/tech executive, Melissa McDermott, to break down what DPPs are, why they matter, and how brands can leverage them to connect with consumers while ensuring compliance.

From navigating European regulations to collaborating across sustainability and marketing teams, this conversation uncovers key insights on the future of fashion-tech. Plus, our guest shares their career journey, challenges as a woman in the industry, and advice for aspiring leaders. Tune in for a deep dive into the intersection of compliance, innovation, and consumer engagement!

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