The Future of Analytics cover art

The Future of Analytics

The Future of Analytics

By: Merkle
Listen for free

About this listen

 Merkle presents a four-part podcast series "The Future of Analytics," hosted by Thomas Galluzzo, Merkle’s Data Analytics Director, your guide through online privacy and marketing trends. Uncover the impact of a cookieless world, get essential insights for your business, and explore emerging technologies for targeted marketing. Whether you're a seasoned pro or just starting, this podcast is your go-to source for navigating the ever-changing digital landscape. Stay tuned to master the art of digital marketing with the Merkle Future of Analytics Podcast!

Hosted on Acast. See acast.com/privacy for more information.

Merkle Economics Marketing Marketing & Sales
Episodes
  • Tech Trends and Strategic Insights: Navigating the Cookieless Frontier

    Tech Trends and Strategic Insights: Navigating the Cookieless Frontier
    Dec 12 2023
    Step into the ever-evolving realm of analytics with host Thomas Galluzzo, Merkle's Director of Analytics, and insightful guests Justin Grant, Director of MarTech at Merkle, and Graham Lloyd, Director of Data Platforms at Merkle, on this episode of "The Future of Analytics." Delve into the transformative technological trends shaping the landscape and the profound impact of a cookieless future. Uncover how businesses navigate the intricate intersection of data, analytics, and marketing, accelerating the need for strategic tech investments. From client considerations to the delicate balance between innovation and practicality, our trio offers invaluable insights. Join us for a captivating discussion where industry leaders guide you through the dynamic world of technology and marketing, providing actionable insights for thriving in an era where adaptability and foresight are paramount.

    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    18 mins
  • Analytics Unveiled: Insights from Analytics Experts

    Analytics Unveiled: Insights from Analytics Experts
    Dec 6 2023
    Join Thomas Galluzzo, Merkle's Director of Analytics, alongside experts Jean Yves Scauri, Head of SEO at dentsu, and Zac Selby, Programmatic Lead at Dentsu, in a riveting episode of "The Future of Analytics." Explore the seismic shift to a cookieless world and unravel challenges and opportunities in paid and owned media. From reimagining audience targeting to reshaping the customer experience, discover the keys to thriving in digital marketing's new era. The trio delves into measurement metrics, unveiling tools, methodologies, and KPIs for success in a cookieless landscape. Don't miss this insightful discussion, where industry leaders share predictions and strategies for navigating the evolving world of marketing analytics.

    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    25 mins
  • Navigating the Cookie-less Future

    Navigating the Cookie-less Future
    Nov 22 2023
    Dive into the future of online privacy and marketing with your host, Thomas Galluzzo, on "The Future of Analytics Podcast." Today, alongside Brendan Dowling, Head of Product at dentsu, and Griffin Becker, Head of Digital Operations at Dentsu, we explore the nuances of a cookie-less world. From tracking and targeting to alternative solutions beyond third-party cookies, we dissect the challenges and opportunities. Discover exciting technologies on the horizon, strategies for relevance in a cookie-less era, and insights on identity solutions. Tune in for expert advice on preparing your business for the cookie-less future and protecting user privacy. Have questions or seeking more insights? Drop us a line via the link in the description!

    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    21 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.