The Fashion Algorithm

By: cloutfit.ai
  • Summary

  • The Fashion Algorithm Podcast dives into the future of fashion ecommerce, AI-driven personalization, trend forecasting, and digital retail innovation. Learn how technology is reshaping fashion brands, from data-driven marketing to cutting-edge shopping experiences. We uncover growth strategies, best practices, and insights for product leaders, marketers, and fashion tech innovators. Stay ahead in the fast-evolving world of online retail. 🎙️🚀 Brought to you by cloutfit.ai, an innovative B2B startup helping Fashion Ecom companies increase engagement & revenue.
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Episodes
  • The AI Stylist & The Mom Wardrobe: Decoding Fashion Through the Decades
    May 11 2025

    From classic shirtwaist dresses to cutting-edge AI stylists, mom fashion has seen it all! This episode explores the incredible journey of motherhood style through the decades, revealing how each era reflected broader cultural changes.

    We'll look back at the structured elegance of the 1950s, the liberation of pants in the 60s and 70s, and the unexpected rise of "mom jeans" in the 90s. Fast forward to today, and we're witnessing a seismic shift driven by artificial intelligence. Discover how AI is revolutionising modern motherhood fashion, offering personalised solutions that honour the multifaceted roles mothers play.

    Learn about AI tools that can decode your personal style based on selfies, provide tailored advice on colours and silhouettes, help navigate generational trends (yes, we're talking about Gen Alpha's influence!), and even assist with sustainable shopping by recommending durable pieces. We'll discuss how technology enables virtual try-ons and helps you maximise your existing closet by suggesting new outfit combinations.

    Join us as we delve into how AI is becoming the modern mother's stylist, making personal style effortless and empowering, all while celebrating the timeless trend of a mother's love.

    Keywords: Mom fashion, motherhood style, AI fashion, artificial intelligence, personal stylist, style evolution, fashion history, wardrobe tips, sustainable fashion, fashion technology, Gen Alpha trends, Style DNA, podcast.

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    11 mins
  • Shein's Tariff Reckoning: Fast Fashion, Supply Chain Shifts, and the Post-De Minimis Era
    May 7 2025

    Is the era of ultra-cheap fast fashion over? Tune in as we explore the dramatic impact of the terminated US de minimis exemption on Shein, the fast-fashion giant whose business model relied on shipping goods under $800 duty-free. With the end of this rule, Shein now faces tariffs as high as 145% on imports from China, upending its cost-driven strategy.

    Discover how Shein is launching a race against time to rework its global supply chains, accelerating efforts to diversify production away from China. We delve into their strategy of establishing regional production hubs and incentivising suppliers to move to countries like Vietnam, Brazil, and India.

    But this shift isn't easy. We discuss the significant hurdles, including operational complexity, potential counterpressure from China, and the risk that moving production might not fully circumvent tariffs due to scrutiny over "transshipment". The tariffs are already causing price increases for US customers and affecting product availability, threatening Shein's razor-thin margins and its planned IPO.

    This episode unpacks how geopolitical tensions and changing trade policies are reshaping the fast fashion competitive landscape. Can Shein successfully adapt its supply chain, pricing strategy, and regulatory navigation to survive, or will it become a casualty of trade wars in the post-de minimis era? Find out what the future holds for Shein and the world of fast fashion.

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    17 mins
  • Mastering Fashion Tech B2B SaaS Sales: AI, Sustainability & Best Practices
    May 4 2025

    Unlock the secrets to mastering B2B/SaaS sales in the dynamic world of fashion tech! This podcast episode dives deep into the best practices tailored specifically for this rapidly evolving sector.

    Discover how the intersection of digital transformation and AI is reshaping B2B fashion commerce. We explore the crucial core practices, including the necessity of investing in exceptional user experience (UX) and digital platforms to streamline the wholesale buying process. Learn why sustainability and transparency are no longer optional but paramount, driving demand for platforms that can track supply chain impact.

    The episode highlights the power of data-driven personalization and analytics for smarter buying decisions and efficiency. We also cover the importance of flexible, scalable SaaS architecture essential for fashion brands managing complex operations.

    We break down how the classic BANT (Budget, Authority, Need, Timing) framework is adapted for fashion tech, considering factors like ROI expectations for digital tools and the unique stakeholder landscape including sustainability officers and IT leads. Understand how addressing pain points like rapid trend shifts and compliance is key.

    Furthermore, explore the transformative role of AI in fashion tech B2B/SaaS. From trend forecasting and product design using generative AI to inventory and supply chain optimisation via predictive analytics, AI is boosting agility and efficiency. See how AI enhances the personalized B2B buyer experience with tailored recommendations and enables innovative tools like virtual showrooms and digital sales tools. Even automated customer service powered by AI is streamlining interactions.

    Hear about real-world success stories like Fairly Made's sustainability platform trusted by luxury brands, Under Armour leveraging AI for inventory, and Spenser's wholesale buying SaaS.

    Tune in to get the key takeaways for navigating this space: leveraging AI and analytics for smarter decisions, prioritising sustainability, investing in seamless digital experiences, applying a fashion-specific BANT lens, and using automation to enhance the buyer journey.

    This episode is a must-listen for anyone involved in fashion tech B2B/SaaS sales, offering insights on blending proven sales frameworks with digital innovation to succeed in this unique market.

    Keywords: fashion tech, B2B sales, SaaS, AI in fashion, sustainability, digital transformation, BANT framework, wholesale, ecommerce, supply chain, inventory management, customer experience, trend forecasting, virtual showrooms, fashion industry.

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    11 mins

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