Have you ever wondered how technology can dramatically impact the event experience, from the moment someone discovers your event to long after they've left the venue? In this episode, I sit down with Drew McManus, CEO of Upstage Technologies, to explore the intricate world of event technology and its profound effect on attendee satisfaction.

Drew's fascinating background as a tuba performance major turned arts consultant and technology expert provides a unique perspective on the challenges facing event organizers today. We discuss:

• The evolving landscape of competition in the events industry
• How arts organizations can learn from commercial ticketing giants
• The importance of meeting modern user expectations in the digital age

Drew shares invaluable insights on creating a frictionless ticket-buying process, including:

• The critical importance of structured data for search engine visibility
• Strategies for optimizing landing pages and driving conversions
• Innovative approaches to seat selection that boost buyer confidence

Discover why Drew's company sends a minimum of two emails post-purchase and how this strategy enhances the customer experience.

We explore often-overlooked opportunities for event organizers to build excitement and prepare attendees, such as:

• Tailored communication strategies for first-time vs. returning attendees
• The power of day-of-event reminders
• Leveraging data to measure and improve customer satisfaction

Learn about an unexpected design element that significantly increases post-purchase happiness and its potential impact on long-term attendee loyalty.

Throughout our conversation, Drew offers a wealth of actionable insights for event organizers looking to elevate their ticketing and registration processes. Whether you're running a small local gathering or a large-scale conference, this episode provides valuable strategies for creating memorable experiences from the very first click.

Are you ready to harness the power of technology to transform your events? Tune in to discover how small changes in your digital approach can lead to big improvements in attendee satisfaction and loyalty.

LinkedIn: https://www.linkedin.com/in/upstagedrew/

Website:: https://upstagecrm.io/

Have you ever wondered what it takes to create truly memorable events that leave a lasting impact? In this episode of the Event Innovator Show, I sit down with Nick Borelli, a seasoned event strategist with a unique perspective shaped by his lifelong passion for comic books and storytelling.

Discover why differentiation is crucial in today's event landscape and how to:

• Identify your distinctive strengths and perspectives
• Leverage your passions to fuel innovation
• Create events that reflect your authentic vision

Learn the art of building a dream team that complements your skills:

• The importance of diverse perspectives in event design
• How to foster a culture of empowerment and collaboration
• Strategies for attracting talent aligned with your mission

Just like the super heroes, Nick stresses that we shouldn't be afraid to do unconventional things like Adrienne Dorison did by having a summer camp experience instead of a traditional conference.

Nick introduces the concept of "Flash Day" for event organizers:

• Why acknowledging successes is crucial for team morale
• Creating meaningful KPIs beyond business metrics
• Cultivating a culture that values impact and celebration

Throughout our conversation, Nick weaves in fascinating parallels between the world of superheroes and event planning, offering fresh perspectives on leadership, risk-taking, and mission-driven event creation.

Whether you're planning your first event or looking to revitalize a long-standing gathering, this episode provides actionable insights to help you tap into your unique strengths and create experiences that truly resonate with your audience.

Are you ready to unleash your inner event superhero? Tune in to discover how embracing your authentic self can transform your events and leave a lasting impact on your community.

Find Nick on LinkedIn: https://www.linkedin.com/in/nickborelli/

Have you ever wondered how to create events that leave attendees feeling energized, connected, and inspired? In this episode, I sit down with Tahira Endean, head of programming for IMEX and author of "Our KPI is Joy: How Live Events Catalyze Happiness, Productivity, and Trust," to explore the transformative power of intentional event design.

• How focusing on attendee experiences can drive retention and word-of-mouth marketing
• The ripple effects of joyful events on learning, connection, and business outcomes
• Strategies for measuring and maximizing joy throughout the event lifecycle
• NOTE: This conversation reminded me of David Adler's new metric: Conversations or connections.

Discover how Tahira and her team craft unforgettable experiences at IMAX, including:

• Innovative welcome experiences that set the tone for connection
• Surprising activations that spark curiosity and delight
• Thoughtful spaces designed for various attendee needs, from quiet reflection to energizing interactions

Tahira shares a fascinating story about bringing circus performers into event spaces, illustrating how pushing boundaries and embracing creativity can lead to truly memorable moments.

We explore the importance of:

• Understanding your audience's unique needs and desires
• Creating psychological safety from the moment of registration
• Facilitating meaningful interactions between attendees, even in large-scale events

Learn strategies for keeping the event spirit alive between gatherings, without overwhelming your audience.

Tahira discusses the impact of incorporating "tough talks" on sensitive topics at IMAX, highlighting the power of creating space for genuine human experiences within professional settings.

Whether you're planning an intimate gathering or a large-scale conference, this conversation offers valuable insights into creating events that resonate deeply with attendees. Tahira's approach reminds us that when we prioritize human connection and meaningful experiences, we create ripples of positive impact that extend far beyond the event itself.

Are you ready to rethink your event strategy and create gatherings that truly matter? Tune in to discover how focusing on joy can transform your events and your attendees' lives.

LinkedIn: https://www.linkedin.com/in/tahira-endean-msc-citp-cmp-ced-918a868/

Website: https://intentionaleventdesign.ca/