The End of ‘Woke’ Capitalism? Corporate Retreat from Pride and Progress

In this powerful episode of Voice of America, host Vincent Froom investigates the quiet—and deliberate—disappearance of corporate support for Pride, Juneteenth, and DEI initiatives under Donald Trump’s second presidential term. Once eager to splash rainbow logos across billboards and run award-winning inclusive campaigns, many major brands have gone silent in 2025. Others have taken a sharp turn toward nationalist messaging, aligning with anti-woke political pressure and distancing themselves from marginalized communities.

Featuring expert commentary, marketing industry insight, and voices from the ground, this episode asks:

🏳️‍🌈 What happens when inclusivity is no longer profitable?

🏛️ Who fills the silence when corporations step back from visibility?

📉 And how does this retreat affect real people, real celebrations, and real movements?

From the erasure of Mastercard’s trans-inclusive campaigns to Target’s muted Pride line and World Pride’s staggering attendance drop, we trace the cultural and political consequences of this corporate rebranding.

This is not just about branding.

It’s about betrayal.

🎧 Listen if you want to know:

• Why Pride Month feels so quiet in 2025
• How Trump’s executive orders reshaped corporate DEI policies
• What brands are signaling through “Made in America” campaigns
• Why visibility matters more than ever—especially when it disappears

🔊 Subscribe, share, and don’t stay silent.

Because in the age of anti-woke capitalism, silence isn’t safety—it’s surrender.