The Email Playbook: Beyond "Buy Now"
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The Email Playbook: Beyond "Buy Now"
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About this listen
Most small businesses only send emails when they’re pushing a sale and then wonder why customers tune them out. In this episode of Mastering Local Marketing, we’ll show you how to transform your email strategy from spammy to standout. We break down seven essential types of emails every business should be sending.
We’ll start with welcome emails that make a powerful first impression and set the stage for your relationship. Then we’ll talk about how to create newsletters that actually add value (hint: it’s not just about your latest coupon). You’ll hear ideas for inviting customers to events, gathering valuable feedback through simple surveys, and crafting clever re-engagement campaigns that pull inactive subscribers back in.
– TYPES:- Welcome Emails
- Newsletter Updates
- New Inventory
- Event Invitations
- Survey or Feedback
- Re-engagement Campaigns
- Testimonial or Google Reviews
- Product Advice
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