What's the best time to send an email? It's the multimillion-dollar question we always get asked. But is there a specific time? Does when you send an email matter?

We're Kennedy and Carrie, and you're about to find out the truth about this...

Ready?

(0:33) Want to carry on with the conversation? Join our FREE Facebook group.

(2:17) Is there a universal 'best time' to send an email?

(6:03) The best time to send an email depends on your email list.

(7:40) Why you shouldn't rely on open rates.

(11:35) The best time to send an email is when you'll send that email.

(16:14) Know your audience.

(17:52) Create email automations.

(21:05) So when's the best time to send an email?

(23:23) Join The Email Hero Blueprint.

(23:51) Subject line of the week.

How To Increase Your Open Rates (They’re Wrong But…)

Practical Ways To Increase The Average Click-Through Rate In Your Email Marketing.

Master Your Metrics – Unleashing The Power Of Email Marketing Analytics.

If you want to write better emails, come up with better content, and get your readers to click and buy, here's how. This is a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab it for FREE here.

Do you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.

This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your subscribers into customers (within 60 days). If that's you, then grab The Email Hero...

Can you use an email marketing waitlist for your next big launch? Maybe you have a membership or a course and want to generate excitement, curiosity, and demand. Can a waitlist help you do that? Also, how do you keep people on your waitlist warm? How long should you run a waitlist for, and how often should you contact people on it?

We answer all these questions and much more...

Are you ready to get all the good stuff?

Let's go!

SOME EPISODE HIGHLIGHTS:

(0:08) Grab our amazing resource Click Tricks totally for FREE!

(4:18) Should you have a waitlist for your membership or course?

(11:17) When should you use a waitlist?

(14:08) How do you get people on your waitlist?

(15:22) Where possible, reward people instantly!

(17:50) How we use waitlists in our business?

(21:18) Give people a genuine reason to join your waitlist.

(22:52) How do you keep people on your waitlist warm?

(30:07) What's the dual reality principle?

(32:47) Subject lines of the week.

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Between the two of us, we’ve had experience selling courses and memberships for years, both with our current and previous businesses. And one of the strategies that go with opening the doors to your new product is having a waitlist. Do you absolutely need to have one? Unless your membership or course is capped in terms of the number of people who can join, we don’t think a waitlist is strictly necessary.

A waitlist helps you create demand in advance, which is why we use this strategy as a key component of a couple of the email marketing campaigns we teach. It can be a useful tool to gauge an interest. Is your audience interested in your upcoming product? By joining a waitlist, people make a micro commitment – they're deciding they want to find out more about something you're about to offer.

Plus, if you’re new to the world of online memberships and courses and aren’t sure whether something will sell, a waitlist is a low-barrier entryway to help you figure that out. Once you develop more experience, you’ll develop a level of confidence and awareness of what’s likely to work. But if you’re just starting, you can build this awareness with a waitlist.

Should you talk about your launch only to the people on your waitlist? Absolutely not! If you're only marketing to your waitlist and not the rest of your audience, you’re leaving money on the table. Because there will be people on your email list who would never sign up for a waitlist. And yet, they might be interested when they see your sales page.

You also need to think about what advantage you'll give to the people on your waitlist. Why are they on the waitlist in the first place? Will you give them early access? Does the waitlist serve a real purpose or are you just “dressing something up in marketing”?

A great place to promote your waitlist (and your upcoming launch) is on your social media. If you have a podcast or an active social channel, you can start talking about your membership or course a couple of weeks before you open the doors. Start inviting people to jump on your waitlist - it's a great call to action and a good way of attracting those with a level of intent into your world.

We have a waitlist for our Email Engine Accelerator, which is a capped programme. We can only take a small number of people each time we run it...

We always say email marketing can help you make more sales, more predictably, and in less time. But you shouldn't just take our word for it - that's why we regularly share email marketing success stories from our amazing students. Our client Lucas Reuterstig is one of them. After joining our programme and implementing just two of our email marketing campaigns, he saved his business, and his calendar got fully booked for 3 weeks!

Want to know how he did that?

Let's find out!

SOME EPISODE HIGHLIGHTS:

(0:15) Join our FREE Facebook group.

(3:32) Who is Lucas Reuterstig?

(6:02) When did Lucas get started with email marketing?

(7:57) What was the first thing Lucas did when he joined our programme?

(10:41) How does Lucas feel about his email marketing now?

(13:01) What's the plan for Lucas's email marketing going forward?

(15:29) What's the one action that made all the difference?

(17:13) Would you like to hear more from Lucas? (And get a special offer?)

(18:44) Subject lines of the week.

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Lucas runs a programme (and a podcast) called Presenter Mastery, which is a communication training program that delivers:

• ​Confidence, so you know what to say and when, and your message becomes clear and engaging.
• ​Delivery, i.e. the scientific skills that make your audience listen.
• ​And content, so you can learn to use storytelling in your presentation to increase anticipation, excitement, and buy-in.

In their business, Lucas and his team analyse s a person's presentation style and create an individualised plan for development. They also deliver weekly calls, live training, and coaching to their community of students.

Lucas has worked with David Phillips (a public speaker for 25 years) since 2020. When they launched their first platform for communication training, they didn’t use email marketing at all. However in 2022, with a better understanding of sales funnels, they discovered another way of selling online. This was when they created the Presenter Mastery Programme, and while they knew email marketing would play a part in their business, they didn't yet know what kind of emails to send out.

At first, they'd only use emails as reminders for any events they had coming up. Then in February 2023, they decided to make a change - they wanted their email marketing to have meaning and to be 'spot on'. This is when Lucas found our podcast and then decided to join our programme.

Lucas joined our programme (The Email Marketing Hero Blueprint) for a specific reason - he wanted access to our email marketing templates. So the first thing he did when he came into our world was to implement our Paparazzi campaign, which is our flash sale campaign.

Immediately, Lucas found that our campaign was producing results, so in May 2023 he also implemented our webinar sequence to bring people to his live events and...