The Email Marketing Show cover art

The Email Marketing Show

The Email Marketing Show

By: Email Marketing Heroes
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About this listen

 The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog post at EmailMarketingHeroes.com. => Get your free DAILY email marketing lessons direct to your email inbox at emailmarketingheroes.com/daily Connect with us and join the discussions: Instagram @emailmarketingheroes Facebook Group: https://www.facebook.com/groups/emailmarketingshow/ Show Notes and Blog: www.EmailMarketingHeroes.com/?utm_source=podcast&utm_medium=player-descriptionCopyright 2026 Email Marketing Heroes Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Why Value-Packed Emails Don’t Sell (Email Marketing Psychology Explained)

    Why Value-Packed Emails Don’t Sell (Email Marketing Psychology Explained)
    Feb 11 2026

    Let’s get straight to it. You’ve been told to pack your emails with value. You’ve worked hard to teach, explain, and share tips, thinking that more “value” would build more trust and bring in more sales.

    But the truth is shocking: value-packed emails are often the reason you’re not making sales.

    After helping over 9,000 paying clients, the pattern is clear. These types of emails overwhelm your audience, delay their decisions, and bury your offers. They’re long, hard to write, and easy to ignore.

    So what’s going wrong? And what should you do instead?

    Useful Episode Resources
    FREE list of the top 10 books to improve your email marketing

    If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.

    Join our FREE Facebook group

    If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

    Try ResponseSuite for $1

    This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

    Join The Email Hero Blueprint

    Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

    This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

    Subscribe and review The Email Marketing Show podcast

    Thanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.

    Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.

    And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!
    Show More Show Less
    26 mins
  • The Laziest Way to Sell Online Courses In 2026

    The Laziest Way to Sell Online Courses In 2026
    Feb 9 2026

    What if doing less could make you more? More time, more freedom, and even more sales.

    Right now, course creators are tired. They are working late, trying to show up on every platform, creating new programs nonstop. They think this is the only way to grow. But all it really brings is stress.

    The truth is, you don’t need to do more. You need to do less—but do it better. That’s what I call the lazy way. And it’s worked for me. It brought in more than 9,000 paying clients and over $3 million in sales from one Stripe account.

    Let’s look at how you can do the same.

    Useful Episode Resources
    FREE list of the top 10 books to improve your email marketing

    If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.

    Join our FREE Facebook group

    If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

    Try ResponseSuite for $1

    This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

    Join The Email Hero Blueprint

    Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

    This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

    Subscribe and review The Email Marketing Show podcast

    Thanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.

    Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.

    And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!
    Show More Show Less
    19 mins
  • Best Email Marketing Software for Course Creators 2026 (I’ve Tried Them All)

    Best Email Marketing Software for Course Creators 2026 (I’ve Tried Them All)
    Feb 4 2026

    Course creators don’t have time to waste. Building landing pages here, sending emails there, connecting it all with duct tape and hope? That’s old news, and it’s costing sales.

    In 2026, email isn’t just about newsletters. It’s about smart automation, clean deliverability, and a system that turns new subscribers into buyers fast.

    After trying every tool under the sun, one platform stands out. It’s simple. It’s powerful. And it’s running a seven-figure business without the mess.

    Let’s break down why this tool crushes the rest, and why switching could be the smartest move you make all year.

    Useful Episode Resources
    FREE list of the top 10 books to improve your email marketing

    If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.

    Join our FREE Facebook group

    If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

    Try ResponseSuite for $1

    This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

    Join The Email Hero Blueprint

    Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

    This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

    Subscribe and review The Email Marketing Show podcast

    Thanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.

    Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.

    And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!
    Show More Show Less
    22 mins
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