In this episode, Justin talks with Kelly Dugan, a nurse practitioner who spent years in urology before realizing the field had an untapped opportunity: bringing urology consults directly to nursing homes and assisted living facilities. Kelly shares her journey from ER nurse to private practice, what it was like getting bought out by private equity, and why she’s now building her own mobile urology service.

They discuss the realities of credentialing, malpractice insurance, and billing, but Justin emphasizes a key lesson, don’t get stuck on small details. The most successful NPs focus on patient care, customer service, and getting started. If you’re an NP looking to launch a niche practice or escape the corporate grind, this episode will inspire you to take the leap.

In this episode, Justin talks with Tiffany Balin, a nurse practitioner who grew her practice from a single rented room to a thriving 1,800 sq. ft. clinic with over 400 patients, all in just one year. Tiffany shares how she achieved this growth without paid marketing, the power of word of mouth, when to bring on another provider, and how she’s transitioning to a membership model.

If you’re an NP looking to start or scale your practice, this episode offers real-world lessons on growth, marketing, and avoiding burnout.

In this solo episode, Justin dives into the essentials of creating a business that’s not just a job in disguise, but a sellable asset. He explains the critical steps to transition from being self-employed to a true entrepreneur, including removing yourself from daily operations, developing robust standard operating procedures (SOPs), and ensuring clean financial records.

Justin also highlights the importance of recurring revenue streams, growth potential, and regulatory compliance to make your business attractive to buyers. Whether you’re looking to sell your practice or build a business that runs independently, this episode provides actionable insights to help you achieve financial freedom.