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Tired of posting your heart out and getting crickets? Your messaging might be the missing piece. In this episode, Rachel gets real about why your carefully crafted posts aren't converting and shares the exact framework that turns browsers into buyers. Whether you're building your network marketing business or launching your own income stream, this episode will transform how you speak to your ideal customer—using their words, not yours.

Key Takeaways

• Stop paraphrasing their problems - When someone says "I feel stuck," don't translate it to "you're misaligned." Use their exact words because that's how they think and search for solutions.
• The sticky note test - If your message doesn't fit on a sticky note, you're trying to solve too many problems at once. Focus on ONE specific struggle per post.
• Mirror back their language - When your ideal person says they want a "calm vibe" in their home, use "calm vibe"—not "relaxed atmosphere." Their words = instant connection.
• Ditch industry jargon immediately - Words like "prospect" and "recruit" make people run. Your audience isn't thinking in MLM-speak, so neither should you.
• Use "Do you feel..." questions for market research - Test your messaging with simple yes/no questions like "Do you feel like you're doing all the things, but nothing's working?" The responses will guide your content strategy.
• Before and after messaging clarity - Get specific about what your ideal person feels BEFORE they find your solution versus AFTER. This creates compelling, relatable content that sells itself.

Take Action Now

Ready to transform your messaging and start seeing real results? Head over to Instagram and send Rachel a DM with the word "PODCAST" to grab her free 90-day action planner. No weird sales pitches, just actionable tools to help you build your business with confidence.

Don't forget to subscribe to the Direct Sellers Podcast and leave a review—it helps other ambitious women find these game-changing strategies!

Hang out with me more!
Send me the message PODCAST over on Instagram at @rachelaperry and I’ll send you my "Parties-Optional Profit Plan!"

For Additional Resources for Direct Sellers:
www.rachelaperry.com

Send us a text

Ever feel like you're working ALL the hours, creating endless content, and spinning your wheels but still stuck in the same place? Rachel gets brutally honest about the ONE thing that's actually holding you back in your network marketing business (spoiler: it's not your company, your team, or the economy). In this no-fluff episode, she breaks down the three sneaky ways you're sabotaging your own success and shares the exact mindset shifts you need to finally get out of your own way and start seeing real traction.

Key Takeaways

• Stop letting "perfection paralysis" keep you stuck – Your website doesn't need to be flawless, your reels don't need to be Oscar-worthy, and your funnel doesn't need to be perfect before you launch. Remember: perfection is just fear in high heels – she looks cute but she's still the same person holding you back.
• Consistency beats capability every single time – The problem isn't that you're not talented enough; it's that you're not staying focused on ONE thing long enough to see results. Stop idea-hopping between building your team, creating courses, starting podcasts, and joining new companies.
• Busy work doesn't equal income-producing activities – Creating endless Canva designs, tweaking your Instagram bio for the 47th time, and researching for hours isn't moving the needle. Safe doesn't get you paid, and low-risk activities keep you broke.
• Your self-sabotage patterns are actually signs you're ready for your next level – Instead of seeing perfectionism, shiny object syndrome, and invisible hustling as proof you're not cut out for this, recognize them as flashing signs that you're ready to level up.
• The solution isn't more strategy – it's getting out of your own way – You already have the skills, knowledge, and potential. The only thing standing between you and your goals is the fear-based decisions you're making as the CEO of your business.
• Your success has already happened – you just need to believe it – Have a conversation with the version of yourself who's already accomplished everything you want. What would she tell you about where you are now? When you truly believe your success is inevitable, you'll start acting like it.

Call to Action

Ready to stop overthinking and start getting actual results with what you already have? Rachel helps her Expand program clients take their existing skills and ideas, simplify them into a clear plan, and get them out into the world so they can make money fast. If you're tired of being your own worst enemy and ready to see what happens when you finally get out of your way, reach out to Rachel. All her contact information is in the show notes – and don't worry, you won't get any "hey girl" messages or weird sales pitches!

Love this episode? Leave a review and let Rachel know which self-sabotage pattern hit you the hardest. Your success is inevitable – it's time to start acting like it.

Hang out with me more!
Send me the message PODCAST over on Instagram at @rachelaperry and I’ll send you my "Parties-Optional Profit Plan!"

For Additional Resources for Direct Sellers:
www.rachelaperry.com

Send us a text

Just came back from your company's national conference? Whether you're riding high on motivation or feeling completely "meh" about your business, this episode is your reality check and action plan rolled into one.

Host Rachel Perry gets brutally honest about both sides of the post-conference experience—and shares exactly what to do whether you're ready to conquer the world or secretly wondering if it's time for something different. No sugar-coating, just real talk about channeling that energy (or lack thereof) into actual results.

Key Takeaways:

• Strike while the iron's hot: If you came back pumped, you have exactly 3 days to harness that energy before it fades—pick 1-2 strategies max and create a system around them immediately
• Avoid the shiny object trap: That notebook full of ideas? Park most of it for later. Overwhelming yourself (and your team) kills momentum faster than anything else
• Permission to want more: Feeling unenthused doesn't mean you lack skills or commitment—it might mean you've outgrown your current environment and are ready for the next level
• Build your brand, not just your business: Whether you're high or low on motivation, start building something that's completely yours—your company could disappear tomorrow, but your personal brand travels with you
• The comparison trap is real: If seeing the same top earners get recognized over and over makes you feel frustrated rather than inspired, that's a sign you're ready for a different path
• F the mood, follow the plan: Emotions are temporary, but systems and accountability partners will carry you through when the conference high wears off

Ready to build something that's completely yours alongside your network marketing business? Rachel's got your back. Email her at rachel@rachelAperry.com or slide into her DMs on Instagram @rachel_a_perry and just say "RACH, HELP" for personalized guidance on scaling your side hustle.

Don't forget to subscribe for more no-BS strategies that actually work, and if this episode hit different, leave a review—it helps other network marketers find the real talk they need to hear.

Hang out with me more!
Send me the message PODCAST over on Instagram at @rachelaperry and I’ll send you my "Parties-Optional Profit Plan!"

For Additional Resources for Direct Sellers:
www.rachelaperry.com