In this episode of The Digital Shift™, Natasha Roberson challenges the biggest misconception about automation: that it’s cold, robotic, or impersonal.

The truth? Automation done right is what allows you to show up more consistently, more authentically, and more human than ever—because it removes the overwhelm of remembering what to send, when to follow up, and how to stay top of mind with your leads and customers.

Natasha walks through real-world examples of how automated email, SMS, and social media flows can actually enhance connection and trust—when they’re written with care, built with intention, and infused with personality.

“Automation isn’t cold—it’s the warmest thing you can do for your future customers.”

Who This Episode Is For:

• Entrepreneurs who feel guilty about automating
  
  
  
• Business owners who’ve ghosted leads because they forgot to follow up
  
  
  
• Social sellers overwhelmed by daily DM convos
  
  
  
• Anyone afraid of sounding too “salesy” or robotic with automation
  
  

Pick one existing message you’ve manually sent (a welcome, a follow-up, a thank you).

Now turn it into an automated email or SMS and schedule it to go out the next time someone opts in, buys, or asks for info.

Key Topics Covered:

1. The Myth That Automation = Cold

• Why most people fear losing the “personal touch”
  
  
  
• The truth: consistency builds more trust than memory
  
  
  
• Real-life impact of ghosting leads vs. nurturing them
  
  

2. How to Write Automations That Still Sound Like You

• Write it once… but write it like a 1:1 message
  
  
  
• Add voice, story, and care into every step
  
  
  
• Templates don’t have to sound templated
  
  

3. The 3 Most Important Touches to Automate with a Human Voice

• The “Welcome & What’s Next” sequence
  
  
  
• The “Just Checking In” message (soft nudge follow-up)
  
  
  
• The “Here’s What I Love About This Product/Service” story-based email or text
  
  

4. Tools That Let You Automate with Empathy

• Tagging + segmentation = sending the right message to the right person
  
  
  
• Keyword-triggered DMs that still feel like a real conversation
  
  
  
• Pre-scheduled texts that feel like perfect timing
  
  

5. Your Energy Is Finite—Automation Protects It

• You can’t pour from an empty cup
  
  
  
• Le

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

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Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire

In this episode of The Digital Shift, Natasha Roberson breaks down what separates the entrepreneurs who slow down every holiday from those who keep scaling—without sacrificing family time. With the 4th of July holiday in full swing, many business owners hit pause… but should you?

Natasha shares how automation allows your business to “stay open” and nurture leads, make sales, and build trust—even while you’re offline with your family. Whether you’re a solo social seller or leading a growing team, this episode will show you how to prepare your systems for every holiday season and stop relying on hustle to grow your business.

“Freedom isn’t found in hustle—it’s in knowing your business works when you’re not watching.”

Who This Episode Is For:

• Entrepreneurs and marketers prepping for holiday weekends
  
  
  
• Business owners wondering if it’s okay to log off
  
  
  
• Coaches, creators, and network marketers who still want sales during downtime
  
  
  
• Anyone who wants more freedom and more income
  
  

Actionable Step:

Audit your next 5 days—where can automation replace a manual task?

Choose one:

✅ Schedule your emails

✅ Turn on a keyword DM automation

✅ Build a simple “holiday sale” funnel that runs while you rest

Key Topics Covered:

1. The Myth of the Holiday Shutdown

• Why most entrepreneurs assume “no one’s buying”
  
  
  
• Stats on holiday shopping + scroll time
  
  
  
• Missed opportunities that show up in your DM post-holiday
  
  
  

2. How to Prep Your Business for a Holiday Weekend

• The week-of checklist: email, SMS, DM automations, funnel
  
  
  
• Holiday messaging tweaks that feel authentic
  
  
  
• Scheduling vs. scrambling: the power of pre-planning
  
  
  

3. The 3 Automations That Keep You Selling While You’re Celebrating

• Comment keyword flows (like “FIREWORK” 🎆 or “HOLIDAY”)
  
  
  
• Flash sale SMS sequence with countdown
  
  
  
• Auto-reply DM with lead magnet or link to offer
  
  
  

4. Real Examples: What Our Hub Members Are Doing This Week

• [Insert example: “Amy is running a 3-day lead magnet with an automated follow-up offer while she’s camping with her kids.”]
  
  
  
• [Insert example: “Sarah set up a ‘July 4th VIP’ funnel that gives her customers a one-click coupon and nurture sequence.”]
  
  
  

5. Why Freedom Comes from Systems, Not Hustle

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire

In this episode of The Digital Shift™, Jessica Green challenges entrepreneurs to take a hard look at how they’re showing up in their business. Are you operating like a hobbyist—winging it, posting when you remember, and manually following up… or are you building a real business with systems, strategy, and structure? Jessica breaks down the key differences between hobby energy and CEO-level execution—and what it actually takes to step into business ownership with confidence, automation, and a plan that scales.

“You can’t manifest consistency—you need a system. A real business isn’t built on vibes and guesswork.”

Who This Episode is For:

✅ Side-hustlers stuck in the ‘busy but broke’ cycle
✅ Entrepreneurs posting every day but seeing no sales
✅ Coaches, network marketers, or creators who want to treat this like a real business
✅ Anyone who needs a clear roadmap and automated systems to grow

Hobby vs. Business: The Core Differences

1. “The $0 CEO: Why Passion Alone Won’t Pay the Bills”

2. “If You Had to Pitch an Investor Tomorrow… Would You?”

3. “Invoices, Systems, and Structure—Oh My!”

Hub Solution:
Self Made Hub replaces 10+ tools in one:

• Invoicing
• CRM
• Funnels
• Automations
• Memberships
• Booking calendars
  It’s her business, in one login.
  
  
  

4. “Instagram Likes Don’t Pay Your Light Bill”

5. “Consistency or Casual Vibes? What Your Calendar Says About Your Commitment”

Hub Solution:
Inside the Hub she gets:

• Visual calendars
• Daily pipeline tracking
• Auto-reminders and nurture flows
  So she can show up consistently even when life gets crazy.
  
  

6. “Are You Hiding Behind Content Creation Instead of Making Sales?”

With the Hub:

• Every post links to a funnel
• Every lead gets a follow-up
• Every interaction moves someone closer to the sale
  She starts building a pipeline, not just a pretty profile.
  
  
  

7. “The 3 Things Every Legit Business Has (That Most Side Hustlers Don’t)”

Hub Solution:
All 3 are inside Self Made Hub:

• Offers mapped in the Accelerator
• Funnels and lead magnets built with templates
• Follow-up flows with SMS, DMs, and email already set up
  
  

8. “From Side Hustle to Serious: The Mindset Shift You Didn’t Know You Needed”

Hub Solution:
The moment she logs into Self Made Hub and sees her leads, funnels, automations, and calendar all in one place — som

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire