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The Digital Shift™

The Digital Shift™

By: SELF-MADE
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Get to know the powerhouse duo behind The Digital Shift™! With decades of experience scaling businesses and a no-nonsense approach to strategy, Jessica and Natasha live to see entrepreneurs take control of their growth. From tech tips to confidence-building, these two bring the inspiration and insights you need to make things happen.

© 2025 The Digital Shift™
Economics Marketing Marketing & Sales
Episodes
  • Episode 47 - From a 25-Foot Fall to Building an AI Business: Lisa Howell’s Journey Through The Self Made Accelerator
    Oct 23 2025

    Sometimes life cracks you open so you can rebuild stronger. For Lisa Howell, a 25-foot fall off a zip line changed everything—but instead of giving up, she anchored herself in hope, resilience, and faith.

    In this episode of The Digital Shift™, Jessica Green sits down with Lisa, a Self Made Hub member and Accelerator graduate, to talk about her journey from trauma to transformation. Lisa shares how she went from a wheelchair to running, how the Accelerator gave her the roadmap to launch her business, and why she’s now in Accelerator 2.0 building a powerful brand around AI-powered photo and video storytelling.

    Key Topics Covered
    Lisa’s life-changing fall and the resilience it required
    The role of hope, journaling, and faith in rebuilding her life Why she joined Self-Made + Accelerator 1.0 (without even starting in the Hub!)
    Her breakthrough AI projects—including cinematic imagery that captured her journey out of the wheelchair
    How Accelerator 2.0 is helping her launch her full program,
    The Story You Never Filmed

    💬 Quote of the Episode
    “I chose hope. And I chose family. Those two anchors changed everything for me.” – Lisa Howell

    🌟 Lisa’s 4 Daily Tips for Resilience and Growth

    1. Focus on hope – Write down blessings, uplifting words, and moments of clarity.


    2. Surround yourself with the right people – Pay attention when the right connections appear in your lane.


    3. Shift your paradigm – Reprogram beliefs daily (Lisa recommends Change Your Paradigm, Change Your Life).


    4. Take care of your body & joy – Balance nutrition (protein, fats, carbs) and dedicate an hour a day to something you love.


    📚 Lisa’s Book Recommendation
    Change Your Paradigm, Change Your Life – a book she listens to daily that reshaped her beliefs and mindset.

    🌐 Where to Find Lisa
    👉 Join her VIP list and follow along as she launches her program:
    The Story You Never Filmed
    👉 www.Limitlisswithlis.com/VIP

    Lisa’s story proves you don’t need to do this alone. The Self Made Accelerator gives you the clarity, systems, and mentorship to turn vision into reality.
    ✨ Learn more and join us at
    www.self-made.biz

    “Next week: Before Ya Die: Building a Business (and Life) That Matters with Katrina Parrish. Katrina shares how she used Accelerator 1.0 to build every asset and system for her unforgettable brand. This one will stop you in your tracks and inspire you to live—and build—boldly.”



    Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

    Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 90 Day accelerator here:
    www.self-made.biz/accelerator

    Not ready to go all in yet, but would like to join our Digital Shift Studio- get in depth training from The Tech Savvy Mentors on creating your brand, offers, products, services, coaching programs, digital assets and more? Join here:
    www.self-made.biz/digital-shift-studio

    Follow us for more!
    Jessica Green @iamjessgreen
    Natasha Roberson @
    yourautomationmentor

    Show More Show Less
    31 mins
  • Episode 46 - 3 Automations That Replace 10 Hours of Hustle a Week
    Oct 16 2025

    In this episode, Natasha reveals the 3 most powerful automations every entrepreneur should implement to reclaim 10+ hours of their time each week. If you’re constantly stuck in follow-up fatigue, manually chasing leads, or getting ghosted in the DMs, this is your permission slip to shift from chaotic hustle to calm, consistent conversion.

    Key Takeaways

    1. The Real Problem Isn’t Leads—It’s Follow-Up

    • Most entrepreneurs don’t have a traffic issue—they have a system issue.


    • The chaos of manual follow-up and trying to remember who asked for what costs you time and money.


    • Automations don’t replace connection—they enhance it.



    2. Automation #1: Comment-to-Customer™ Keyword Funnel

    • Use social media comment keywords (like “INFO” or “RESET”) to trigger automated replies + DMs.


    • Instantly send lead magnets, booking links, or product info the moment someone engages.


    • Saves hours of manual outreach and keeps you top of mind.


    Why it matters: You stay present in the moment your audience is interested—that’s when they buy.


    3. Automation #2: 14-Touch Follow-Up Sequence

    • The Conversion Impact System™ maps out a 30-day nurture flow with 14 high-converting touchpoints.


    • Covers welcome, education, objections, testimonials, and calls to action.


    • Most people don’t say “yes” right away—it takes 7–14 touches.


    Why it matters: You don’t need to chase leads when you’ve already written the next 14 steps for them.


    4. Automation #3: Booking + Reminder System

    • Use an automated calendar that handles scheduling, time zones, confirmations, and reminders.


    • Qualify your leads before the call with a pre-booking form.


    • Automatically syncs with your CRM so your nurture continues after the call.


    Why it matters: Fewer no-shows. Less time wasted. More qualified conversations.


    ⏰ Time Saved Breakdown

    Automation | Estimated Weekly Time Saved
    Comment-to-Customer Funnel | 4–5 hours
    14-Touch Follow-Up Sequence | 3–4 hours
    Calendar + Reminder System | 2–3 hours
    Total | 10–12 hours/week


    Natasha’s Favorite Quote

    “You don’t have a lead problem—you have a follo

    Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

    Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 90 Day accelerator here:
    www.self-made.biz/accelerator

    Not ready to go all in yet, but would like to join our Digital Shift Studio- get in depth training from The Tech Savvy Mentors on creating your brand, offers, products, services, coaching programs, digital assets and more? Join here:
    www.self-made.biz/digital-shift-studio

    Follow us for more!
    Jessica Green @iamjessgreen
    Natasha Roberson @
    yourautomationmentor

    Show More Show Less
    15 mins
  • Episode 45 - The Shortcut to Explosive Business Growth: Why Live Events Are the Secret Weapon Entrepreneurs Can’t Afford to Miss
    Oct 9 2025

    Funnels, ads, and social posts all work—but nothing accelerates your growth like stepping into the room. In this episode of The Digital Shift™, Jessica Green reveals why live events are the ultimate shortcut to quantum growth and how running her own event company transformed her business.

    Jessica also pulls back the curtain on the first-ever in-person event from Self Made Hub—The Digital Shift LIVE: Mastering Go High Level (GHL)—happening this November in Alpharetta, GA. Designed for ambitious female entrepreneurs, this hands-on event will help you finally master your tech, build your systems, and scale with mentors who’ve got your back.

    Key Topics Covered
    Why live events collapse time and give you months of momentum in one weekend
    Behind the scenes of Jessica’s experience running a live event company
    The #1 growth hack most entrepreneurs skip (and why it’s not ads or funnels)
    Why hiding behind the screen keeps you stuck—and how face-to-face explodes trust
    From attendee to authority: how live events build visibility and sales
    Inside scoop on The Digital Shift LIVE and what you’ll walk away with

    Seats for The Digital Shift LIVE in Alpharetta, GA are limited—and if you’re hearing this, there might still be tickets left. Don’t wait. This is your shortcut to clarity, systems, and sales with mentors by your side.

    ✨ Grab your ticket now at www.self-made.biz/atlanta before they’re gone.

    💻 Event Details + Tickets: www.self-made.biz/atlanta

    💬 Quote of the Episode
    “Funnels build followers. Live events build empires.”

    “Next week: 3 Automations That Replace 10 Hours of Hustle a Week. If you’ve ever wished you could clone yourself or buy back your time, don’t miss this one. I’ll show you three simple automations you can set up right now that save 10 hours a week—so you can finally stop hustling and start scaling.”

    Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

    Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 90 Day accelerator here:
    www.self-made.biz/accelerator

    Not ready to go all in yet, but would like to join our Digital Shift Studio- get in depth training from The Tech Savvy Mentors on creating your brand, offers, products, services, coaching programs, digital assets and more? Join here:
    www.self-made.biz/digital-shift-studio

    Follow us for more!
    Jessica Green @iamjessgreen
    Natasha Roberson @
    yourautomationmentor

    Show More Show Less
    30 mins
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