The Diderot Effect: How Your 'One' Purchase Keeps You Broke in India
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The Diderot Effect: How Your 'One' Purchase Keeps You Broke in India
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About this listen
Ever wondered why a pay raise doesn't always make you feel richer? This episode dives into the Diderot Effect – a powerful psychological trigger that explains how one new purchase can lead to a surprising spiral of consumption. We explore how this silent force, amplified by social media and easy EMIs, impacts the Indian middle class today. Tune in to understand the psychology behind why you spend and learn how to finally break the cycle of feeling perpetually broke.
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