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In this episode of Oddly Strategic, host Mark Peters dives into the unconventional yet highly effective strategy employed by Iron Maiden during their 2008 'Somewhere Back in Time' tour. Faced with costly logistical challenges, the band opted to lease a Boeing 757, piloted by their lead singer Bruce Dickinson, to transport their stage gear across five continents. This move significantly reduced freight costs, added new tour dates, and boosted merchandise sales, achieving what Peters identifies as the 'golden triangle' of cost control and customer satisfaction. The episode further explores lessons on owning bottlenecks, turning operations into marketing, and upskilling internal talent, drawing parallels with strategies from Tesla, IKEA, and Apple. Ending with practical advice for small business owners, Peters encourages listeners to identify and control their own choke points to gain strategic advantages.

00:00 Introduction to Oddly Strategic

00:24 The Iron Maiden Supply Chain Flex

02:05 Bruce Dickinson: From Rock God to Pilot

02:45 Transforming Tour Logistics

04:05 Business and Psychology Lessons from Iron Maiden

08:07 Case Studies: Tesla, IKEA, and Apple

11:50 Hypothetical Scenario: Craft Brewery

13:19 Conclusion and Next Episode Teaser

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