Why we trade the future for a quick win. And what it’s costing us?

We explore how the behavioural bias of hyperbolic discounting is fuelling short-termism in modern marketing, and our own actions. from to slashed brand budgets.

• Why Buy-Now-Pay-Later schemes are so powerful
• How to lay golden-eggs
• Why Netflix continues to beat the gym
• How behavioural design revolutionised pensions

If you're trying to get the right balance between brand and performance, then this should give you some food for thought. Further reading from the show includes:

• Binet & Field - The Long and the Short of it
• Laibson - Golden Eggs and Hyperbolic Discounting

Thanks for listening. Don’t miss out on your copy of Fabricx’s Behavioural Bias Framework https://fabricx.agency/

Connect with us!

Instagram: @fabricxlabs

LinkedIn: https://www.linkedin.com/company/fabricxagency

LinkedIn: https://www.linkedin.com/in/si-elliott/

We’re living in an age of digital convenience. But at what cost to the human experience?

In this episode we dive into The Automation Trap: the growing over-reliance on technology in customer service, and what happens when we lose sight of the human moments that matter most.

We discuss:

• Why people crave human interaction during high-stress moments
• The psychological cost of removing empathy from customer journeys
• Case studies from brands that show what not to do
• Practical ideas for balancing automation with emotional intelligence

This one’s for anyone designing customer experience journeys, optimising customer support or rethinking loyalty strategies. Because when stress is high, silence isn’t efficient. It’s damaging.

Thanks for listening. To learn more, don’t miss out on your copy of Fabricx’s Behavioural Bias Framework https://fabricx.agency/

Connect with us!

Instagram: @fabricxlabs

LinkedIn: https://www.linkedin.com/company/fabricxagency

LinkedIn: https://www.linkedin.com/in/si-elliott/

It started with a bag charge, but it’s really about trust.

In this episode, we explore the EasyJet baggage controversy and what it reveals about the blurred line between guiding customers and gaming them.

From sunk cost fallacies to urgency tactics, low-cost airlines have become behavioural design powerhouses. But are they helping people make better decisions, or just pushing them towards profit?

We unpack:

• How behavioural science can simplify or manipulate

• When nudges turn into traps

• Why trust and transparency are critical to long-term loyalty

• What ethical CX looks like in 2025

If you’re designing journeys, pricing strategies or digital experiences, this one’s for you.

In a world where customer journeys are increasingly optimised, it’s time to pause and ask: Are we still designing for people, or just for performance?

Thanks for listening. To learn more, don’t miss out on your copy of Fabricx’s Behavioural Bias Framework https://fabricx.agency/

Connect with us!

Instagram: @fabricxlabs

LinkedIn: https://www.linkedin.com/company/fabricxagency

LinkedIn: https://www.linkedin.com/in/si-elliott/